Starting Your Career as a Social Media Manager [NOOK Book]

Overview

This exciting career manual explores the fundamentals of the social media manager’s profession and its endless possibilities. The explosion of social media sites like Facebook, Twitter, and LinkedIn has created a need for highly skilled practitioners—experts who not only are fluent in social media platforms but know how to use them strategically. Starting Your Career as a Social Media Manager is a must-have for anyone considering launching a career in this growing field, offering useful advice making yourself ...

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Starting Your Career as a Social Media Manager

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Overview

This exciting career manual explores the fundamentals of the social media manager’s profession and its endless possibilities. The explosion of social media sites like Facebook, Twitter, and LinkedIn has created a need for highly skilled practitioners—experts who not only are fluent in social media platforms but know how to use them strategically. Starting Your Career as a Social Media Manager is a must-have for anyone considering launching a career in this growing field, offering useful advice making yourself marketable to potential employers using social media tools, advancing your career, and identifying the “best fit” social media employers and positions for you. Social media specialists are employed by companies as diverse as boutique shops, government agencies, and large corporations, so it can be a challenge to find your niche and land the job you want.

This practical guide also offers tips for establishing an online presence, interviewing, and understanding different roles and responsibilities in the field.   Additional topics include:

  • Making the choice to pursue a career in social media
  • Enhancing your skill set
  • Deciding on an area of specialization
  • Developing your personal brand
  • Making good job choices
  • Knowing what to expect when you get hired
  • Maintaining intellectual curiosity
  • Keeping an eye out for the next big thing
  • Identifying “the next step” 
  • And more  
Few paths offer more possibilities, freedom, and growth potential than a career in social media. If you like the sound of that, follow this guide!  
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Product Details

  • ISBN-13: 9781621532378
  • Publisher: Skyhorse Publishing
  • Publication date: 9/12/2012
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 264
  • Sales rank: 1,153,650
  • File size: 874 KB

Meet the Author

Mark Story is a blogger, guest columnist, and podcaster on the practical use of social media,
and the director of new media at the United States Securities and Exchange
Commission. He is the first-ever person to hold the role and has since 2008.
Prior to the SEC, Story was a senior vice president at Fleishman-Hillard in
Washington, DC, where he developed online public affairs, media, crisis,
litigation and public relations programs for leading companies such as
AT&T, Circuit City, EDS, Kroll Fraud Solutions, and Revolution.com and helped shape issue debates through coalition creation and management, grassroots and issue-based web campaigns. Also an educator, Mark has served as an assistant professor at the University of Maryland University College and taught at Georgetown University from 2007 to 2009, where he designed and developed courses on using social media for public relations and public affairs.
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Table of Contents

Foreword ix

Meet the Experts: How They Got Started in Social Media ix

Social Media and You xiv

Chapter 1 Making the Choice for a Career in Social Media 1

Peter Gibbons and a Career in Social Media 2

The Importance of Making the Right Career Choice 3

Is a Career in Social Media for You? 3

My Path to a Career in Social Media 11

How Others Got Their Social Media Careers Started 14

Summary 15

Chapter 2 Preparing Yourself for a Career in Social Media 17

Preparation through Knowing the Tools 18

Preparation through Classroom Learning 19

Preparation through Self-Teaching 24

Preparation through Internships 25

Preparation through Mastering the Basics: Sound Communications Fundamentals 27

Summary 35

Chapter 3 Applying Your Experience 37

Creating the Portfolio That Will Help You Get Hired 38

Make Your Bones 49

How Your Expressed Opinions Mesh with Those of Potential Future Employers 50

It's Not Just about Facebook and Twitter?They Googled You 51

Summary 54

Chapter 4 Making Yourself Visible to Employers 55

Expert Insight: The Importance of Being a Social Media Practitioner 56

More about Making Yourself Visible 58

Creating Additional Online Properties 58

Helping Them Find You: Search Engine Optimization 60

Other Easy-to-Use Plug-Ins to Help Share Your Content 66

Your Work Is Done (Sort Of) 67

How the Job Screening Process Works 68

Summary 69

Chapter 5 Using Social Media to Land the Right Interview for the Right Job 71

If You Build It, They Will Come 72

Finding the Right Employer: Playing Detective 73

Proactive Job Hunting: Targeting Companies, Non-Job-Specific Openings 73

Pulling the Trigger: Sending Your Resume 86

Summary 87

Chapter 6 Understanding Job Roles and Responsibilities 89

Choosing a Role That Is Right for You 90

Confusing, Redundant, and Abundant Job Titles 91

Making Sense of Social Media Job Title Babble 93

Working for an Agency, Where the Job Titles Make a Little More Sense 102

Choosing What Else You Want to Do, Too 104

Summary 105

Chapter 7 Using Social Media to Find the Jobs and Be Ready for the Interview 107

Resources to Help You: Recruiters/Headhunters 109

Your Own Search: The Contact Happens 113

Your Inbox Chimes or Your Phone Rings 114

Be Ready 116

So What's Next? Something 117

Back to Your Online Research Skills 118

Summary 123

Chapter 8 Interviewing 125

Questions, Questions, Questions 129

Honest Answers 130

Some "Must-Have" Questions That You Should Ask 132

Questions That Demonstrate That You "Get It" 140

Summary 145

Chapter 9 Getting Started: Figuring It Out 147

Salary Negotiation 148

Figuring Out "Corporate Culture"-and If It Is a Fit for You 151

Your Employment Future within Different Types of Organizations 153

Your First Job in Social Media 155

Summary 165

Chapter 10 Advancing Your Career in Social Media 167

Advancing in Your Career in Social Media 169

Advance Your Career by Mapping Out Your Own Goals 171

Advancing Your Career within an Agency 172

Advancing Your Career within a Private Company 180

Summary 183

Chapter 11 A Real-World Scenario of How You Can Build a Social Media Program 185

The Scenario 187

Top Ten Steps Plus One 188

Summary 207

Chapter 12 So, What's Next? 209

What's Next in Social Media 213

So, Who Predicted This, Exactly? 216

How You Can Have a Sense of What's the Next Big Thing 218

Knowing Who to Believe: Avoiding Snake Oil Salesmen 218

Advancing Your Career by Being a Good Communicator 221

Stay Curious 222

Your Future 224

Summary: What's Next for You 225

Appendix Suggested Reading List 229

Online News and Commentary 230

Blogs 231

Books 233

Notes 235

Index 246

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