Starting Your Own Business [NOOK Book]


This book concentrates on the creative heart of business, on how to develop an exciting enterprise from the original germ of an idea. * Finding a good idea * Getting started * Creating a winning business plan * Funding your enterprise * Marketing your business * Maintaining progress * Monitoring growth
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Starting Your Own Business

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This book concentrates on the creative heart of business, on how to develop an exciting enterprise from the original germ of an idea. * Finding a good idea * Getting started * Creating a winning business plan * Funding your enterprise * Marketing your business * Maintaining progress * Monitoring growth
Read More Show Less

Product Details

  • ISBN-13: 9781848034587
  • Publisher: Constable & Robinson
  • Publication date: 7/1/2011
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 300
  • File size: 2 MB

Meet the Author

Jim Green is himself a successful entrepreneur who also writes and lectures on a wide range of business topics.

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Table of Contents

List of illustrations ix

Preface xi

1 Getting Started 1

What's holding you back? 1

Learning to handle success 3

Overcoming the mental blocks 3

Fighting back 6

Checking your readiness 12

Case studies 13

Action points 15

2 Finding Ideas 16

Looking right in front of you 16

Cashing in on change 17

Carving a niche 18

Acquiring commercial skills 18

Working on your self-esteem 20

Choosing a trading name 21

Checking your readiness 24

Case studies 24

Action points 26

3 Creating a Winning Business Plan 27

Planning ahead 27

Making sure the plan is yours 30

Your blueprint for success 30

Getting help from the public sector 36

Getting help from the banks 36

Checklist 37

Constructing your 'blueprint for success' 38

Case studies 43

Exercises 45

4 Funding Your Enterprise 46

Getting your hands on some seed money 46

Start-up costs 46

Getting outside finance 49

Approaching the public sector 50

Approaching potential funders 54

The plan that will fix your funding 58

Presenting your case 61

Checklist 62

Case studies 63

Action points 65

5 Planning Ahead 66

Choosing a partner 66

Case studies: going into partnership 69

Measuring the competition 71

Competitive analysis 75

Finding the right premises 77

The systems you will need 79

Deciding your business status 80

Understanding the basics of taxation 81

Preparing to survive - and succeed 84

Case studies 85

Action points 87

6 Marketing Your Enterprise 89

Debunking the marketing myth 89

Creating the right personal image 90

Marketing research 95

Above the line promotion 97

Avoiding mistakes in small business marketing 99

Case studies 103

Actionpoints 104

7 Cultivating the Selling Habit 105

How to begin 105

Learning to negotiate 106

Prospecting for customers 107

Making your appointments 108

Clincing a deal face-to-face 113

The ten commandments of selling 116

Ten ways to increase your sales 117

Ten ways to convert prospects into buyers 119

Case studies 121

Action points 122

8 Developing the Right Qualities 123

Seventeen essential qualities 123

Discovering ambition 124

Qualities to add steeliness 124

Relating well to people 126

Smoothing down the rough edges 131

Case studies 131

Action points 133

9 Maintaining Progress 134

Controlling the cash flow 134

Negotiating successfully 142

Succeeding through strategy 150

Boosting your decision-making prowess 157

Feeling the fear 161

Avoiding costly mistakes that cripple small business 162

The golden rule of personal integrity 165

Never allow your route to the top to be compromised 166

Case studies 168

Action points 169

10 Powering Your Way to Success 170

Your secret powers 170

Moving mountains 174

Are you ready? 175

Actual case study 179

Looking to your future 184

Action points 187

11 Why Women Excel in Small Business 188

Women's vs men's needs 190

The value of personal goal-setting 194

Deciding the right time to start up on your own 197

Narrowing the focus to meet your objectives 199

Matching personal interests with marketplace needs 204

Visualising yourself in business 205

Appreciating your self-worth 208

Evaluating trends in home-based small business 211

The pros and cons of working at home 213

A major force in world economics 214

Case study 215

12 Why You Need a Website Even if Your Business is Offline 219

Using the internet for the purpose it was invented 219

Why the internet is such a wonderful marketing tool 221

The best way to create a dedicated website 223

Unspoken secrets 226

13 Devising Master Checks for Ongoing Efficiency 228

Before you open for business 228

Employing the right people 231

Evolving your purchasing policy 233

Avoiding common start-up errors 234

Doing the right things to ensure success 234

Motivating and rewarding key personnel 235

Creating profit centres 237

The ups and downs of starting up 238

Identifying common commercial problems 239

Handling threatening scenarios 240

The top ten 'do's' when starting a business 241

The top ten 'don'ts' when starting a business 242

14 Monitoring Growth Using an Audit Checklist 243

How to use the audit for maximum effectiveness 244

The audit analysis 244

Glossary of Business Terms 257

Appendix 1: Learning Skills Councils 267

Appendix 2: The Internet 276

Business Address Book 280

More Business Books to Help You 288

Index 296

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