Starting Your Own Business by Nel Yomtov, Paperback | Barnes & Noble
Starting Your Own Business

Starting Your Own Business

by Nel Yomtov

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Editorial Reviews

Children's Literature - Hazel Buys
One might think that owning a business is only for adults. Yomtov demonstrates that entrepreneurship can begin very early in life. He presents the basics of starting a business, from the personal characteristics required for success to writing a business plan, from starting up and how to maintain and expand a business. The language is straightforward without being simplistic. Yomtov explains complex economic ideas such as supply and demand using examples that are familiar to children (e.g., a lawn mowing business). Two questions introduce each of the five chapters, focusing their reading of the informative text. Answers to the questions are included at the end of the book. Additional facts, such as “The BIG Truth,” list the three main types of businesses with descriptions and pictures. Color photographs provide related information about the text or add details about running a business. Yomtov’s book, one of the “A True Book” series, is a well-condensed survey of the complex, challenging world of entrepreneurship. He concludes his book with a list of “True Statistics,” which includes the answer to the two questions that introduce the book, as well as a glossary, and an index. As an introduction to the world of business ownership, this book would be a good addition to an elementary class or a library’s resource material on career development. Reviewer: Hazel Buys; Ages 6 to 10.
School Library Journal
Gr 3–6—These volumes all start with two statements, and readers are encouraged to "Find the answer in this book" to discover which one is true. Some of the titles are biographies of famous businessmen (for example, Walt Disney), while others are topical (for example, entrepreneurship), which shows a lack of focus in the series. The length of the books and the large font suggest a younger audience than the content indicates. The writing style is often choppy and stilted (e.g., "No one gets very far by being ignorant….If you studied hard and learned a lot, you're going to do very well"). Chapters are short, with headings, large font, and plenty of captioned photos and reproductions, though some photos are grainy with distorted color. Overall, not an impressive set.

Product Details

Scholastic, Inc.
Publication date:
True Book: Great American Business Series
Sales rank:
Product dimensions:
6.90(w) x 7.20(h) x 0.15(d)
Age Range:
8 - 10 Years

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