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Startup CEO: A Field Guide to Scaling Up Your Business

Overview

Praise for Startup CEO

"One of the key principles of the Lean Startup movement is that entrepreneurship is management. In Startup CEO, Matt Blumberg provides a comprehensive guide to every facet of entrepreneurial management. An essential and practical guide for entrepreneurs everywhere."
—Eric Ries, author, The Lean Startup

"There's no silver bullet for building a great company. Startup CEO deciphers the ...

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Overview

Praise for Startup CEO

"One of the key principles of the Lean Startup movement is that entrepreneurship is management. In Startup CEO, Matt Blumberg provides a comprehensive guide to every facet of entrepreneurial management. An essential and practical guide for entrepreneurs everywhere."
—Eric Ries, author, The Lean Startup

"There's no silver bullet for building a great company. Startup CEO deciphers the challenging, complex, uncertain, and oftentimes lonely role of a first-time CEO without oversimplifying it."
—Ben Horowitz, cofounder and General Partner, Andreessen Horowitz

"I've been on Matt's board for more than a decade, and I've watched him develop into one of the finest CEOs I've had the pleasure to work with. With Startup CEO, Matt allows other entrepreneurs to profit from his years of experience and emulate his remarkable example."
—Fred Wilson,
cofounder, Union Square Ventures

"There is the one-in-a-million company that catches lightning in a bottle and grows like a weed without care and feeding. For the rest of us, there's Startup CEO, the how-to manual for getting there the old-fashioned way. This book will be your coach, mentor, and advisor in any situation you or your company are likely to encounter."
—David Rosenblatt, CEO, 1stdibs

"Startup CEO is the definitive book for any CEO—first time or otherwise—of a high-growth company. While dozens of books have been written about starting businesses, it's time for entrepreneurs to focus on scaling them. Matt shows them how."
—Brad Feld, Managing Director, Foundry Group

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Product Details

  • ISBN-13: 9781118548363
  • Publisher: Wiley
  • Publication date: 9/3/2013
  • Edition number: 1
  • Pages: 400
  • Sales rank: 423,266
  • Product dimensions: 6.30 (w) x 9.10 (h) x 1.40 (d)

Meet the Author

Matt Blumberg founded Return Path in 1999 because he believed the world needed email to work better. He is passionate about enhancing the online relationship between email subscribers and marketers so that both sides of the equation benefit. It is with great pride that he has watched this initial creation grow to a company of more than 400 employees with a market-leading brand, innovative products, and the email industry's most renowned experts. Before Return Path, Blumberg ran marketing, product management, and the Internet group for Moviefone, Inc. (later acquired by AOL). Prior to that, he served as an associate with private equity firm General Atlantic Partners and was a consultant with Mercer Management Consulting. He holds a BA from Princeton University.

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Table of Contents

FOREWORD XIII

ACKNOWLEDGMENTS XV

ABOUT THE AUTHOR XIX

INTRODUCTION XXI

PART ONE: STORYTELLING 1

CHAPTER ONE: Dream the Possible Dream 3

CHAPTER TWO: Defi ning and Testing the Story 11

CHAPTER THREE: Telling the Story to Your Investors 19

CHAPTER FOUR: Telling the Story to Your Team 27

CHAPTER FIVE: Revising the Story 37

CHAPTER SIX: Bringing the Story to Life 47

PART TWO: BUILDING THE COMPANY’S HUMAN CAPITAL 57

CHAPTER SEVEN: Fielding a Great Team 59

CHAPTER EIGHT: The CEO as Functional Supervisor 71

CHAPTER NINE: Crafting Your Company's Culture 77

CHAPTER TEN: The Hiring Challenge 87

CHAPTER ELEVEN: Every Day in Every Way, We Get a Little Better 99

CHAPTER TWELEVE: Compensation 111

CHAPTER THIRTEEN: Promoting 119

CHAPTER FOURTEEN: Rewarding: "It's the Little Things" That Matter 125

CHAPTER FIFTEEN: Managing Remote Offi ces and Employees 131

CHAPTER SIXTEEN: Firing: When It’s Not Working 135

PART THREE: EXECUTION 143

CHAPTER SEVENTEEN: Creating a Company Operating System 145

CHAPTER EIGHTEEN: Creating Your Operating Plan and Setting Goals 149

CHAPTER NINETEEN: Making Sure There's Enough Money in the Bank 159

CHAPTER TWENTY: The Good, the Bad and the Ugly of Financing 165

CHAPTER TWENTY-ONE: When and How to Raise Money 175

CHAPTER TWENTY-TWO: Forecasting and Budgeting 181

CHAPTER TWENTY-THREE: Collecting Data 189

CHAPTER TWENTY-FOUR: Managing in Tough Times 195

CHAPTER TWENTY-FIVE: Meeting Routines 201

CHAPTER TWENTY-SIX: Driving Alignment 211

CHAPTER TWENTY-SEVEN" Have You Learned Your Lesson? 217

CHAPTER TWENTY-EIGHT: Going Global 223

CHAPTER TWENTY-NINE: The Role of M&A 229

CHAPTER THIRTY: Competition 239

CHAPTER THIRTY-ONE: Failure 243

PART FOUR: BUILDING AND LEADING A BOARD OF DIRECTORS 251

CHAPTER THIRTY-TWO: The Value of a Good Board 253

CHAPTER THIRTY-THREE: Building Your Board 257

CHAPTER THIRTY-FOUR: Board Meeting Materials 267

CHAPTER THIRTY-FIVE: Running Eff ective Board Meetings 271

CHAPTER THIRTY-SIX: Non–Board Meeting Time 279

CHAPTER THIRTY-SEVEN: Decision Making and the Board 281

CHAPTER THIRTY-EIGHT: Working with the Board on Your Compensation and Review 287

CHAPTER THIRTY-NINE: Serving on Other Boards 293

PART FIVE: MANAGING YOURSELF SO YOU CAN MANAGE OTHERS 301

CHAPTER FORTY: Creating a Personal Operating System 303

CHAPTER FORTY-ONE: Working with an Executive Assistant 311

CHAPTER FORTY-TWO: Working with a Coach 317

CHAPTER FORTY-THREE: The Importance of Peer Groups 323

CHAPTER FORTY-FOUR: Staying Fresh 327

CHAPTER FORTY-FIVE: Your Family 337

CHAPTER FORTY-SIX: Traveling 345

CHAPTER FORTY-SEVEN: Taking Stock 349

A NOTE ON EXITS 355

CONCLUSION 359

WHAT DID I MISS? 360

BIBLIOGRAPHY 361

ABOUT THE COMPANION WEB SITE 365

INDEX 367

EXCERPT FROM STARTUP BOARDS 373

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