State and Federal Regulation of National Advertising (Aei Studies in Regulation and Federalism)

State and Federal Regulation of National Advertising (Aei Studies in Regulation and Federalism)

by Howard J. Beales, Timothy J. Muris
     
 

Editorial Reviews

Booknews
A study of the appropriate regulatory principles to apply to business communication with consumers, focusing on the Federal Trade Commission as the primary federal regulator, and on the substantive current issues of advertising health and environmental claims. See also HF5773 and HJ275. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9780844738246
Publisher:
Aei Press
Publication date:
02/09/1993
Series:
Studies in Regulation and Federalism
Pages:
116
Product dimensions:
6.00(w) x 9.00(h) x 1.00(d)

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