Statistical Modeling for Management

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Overview

Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications.

The process of making marketing decisions is increasingly dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems.

Any student hoping to enter the world ofmanagement will need to show that they understand and have mastered these techniques. This book will help them to do this and covers the following key topics:

- Measurement sacling and reliability issues in management
- Parametric and non-parametric statistical tests
- Gerneralized Linear Modeling techniques
- Data-reduction techniques
- Model selection and model checking
- Recursive and non-recursive models
- Neural networks
- Knowledge-based systems

This book is ideal for students taking upper level undergraduate classes and graduate classes in statistics for business and management.

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Product Details

  • ISBN-13: 9780761970125
  • Publisher: SAGE Publications
  • Publication date: 3/3/2008
  • Edition description: New Edition
  • Pages: 256
  • Product dimensions: 6.70 (w) x 9.50 (h) x 0.70 (d)

Meet the Author

Graeme's teaching and research interests are broadly in the area of methodology and data analysis. His Ph D was a study into the acquisition of complex syntax in children and since then he has worked on a number of projects from a wide range of research areas including the conversational behaviour of children, interviewing techniques used on child witnesses, alcohol use in the workplace, the application of knowledge-based expert systems, the application of generalized linear models in predictive modelling, multi-level analysis of data related to Inclusion and Pupil achievement, an assessment of the Early Support Project (Df ES) and a project investigating mathematically demanding F and HE programmes.

Luiz Moutinhois Foundation Chair of Marketing at the Department of Management, University of Glasgow

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Table of Contents

Measurement Scales
Modeling Continuous Data
Modeling Dichotomous Data
Modeling Ordered Data
Modeling Unordered Data
Neural Networks
Approximate Algorithms for Management Problems
Other Statistical, Mathematical and Co-pattern Modeling Techniques

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