Statistics in Market Research / Edition 1

Statistics in Market Research / Edition 1

by Chuck Chakrapani
     
 

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ISBN-10: 0340763973

ISBN-13: 9780340763971

Pub. Date: 02/01/2004

Publisher: Wiley

The techniques of multivariate statistics offer extremely powerful tools for use in solving everyday problems in a wide range of fields. Yet because of their statistical nature they are often out of reach of many of the people who could benefit from them. The rationale behind this book is that it is possible for an interested non-technical reader to gain a working

Overview

The techniques of multivariate statistics offer extremely powerful tools for use in solving everyday problems in a wide range of fields. Yet because of their statistical nature they are often out of reach of many of the people who could benefit from them. The rationale behind this book is that it is possible for an interested non-technical reader to gain a working understanding of multivariate analysis. It assumes a general but fairly basic statistical knowledge and concentrates on the statistical techniques specifically relevant to market research.

Product Details

ISBN-13:
9780340763971
Publisher:
Wiley
Publication date:
02/01/2004
Series:
Arnold Applications of Statistics Series
Pages:
352
Product dimensions:
6.10(w) x 0.39(h) x 9.21(d)

Table of Contents

1. Statistics and marketing.

2. Factor analysis.

3. Correspondence analysis.

4. Cluster analysis.

5. Multiple regression analysis.

6. Discriminant analysis.

7. Conjoint analysis.

8. Path analysis and structural equation models. 

9. Data mining.

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