The marketer's guide to standing out from the crowd and connecting with consumers
As advertisements become more ubiquitous online and off, the struggle to really capture a customer's attention is heating up. In Steal These Ideas!, Second Edition, Steve Cone, internationally renowned marketing expert, reveals how to resonate with a target audience, providing a fresh perspective riddled with pearls of wisdom and wit. Full of practical ideas that the reader can learn in a matter of hours, and apply successfully to their business for years, Steal These Ideas! proved an instant classic on outside-the-box marketing when it first published in 2005, and this newly revised edition, refreshed for the present day, promises to have the same impact as it's predecessor.
This new edition includes material on social networking, customer loyalty campaigns, building websites, and sending effective email blasts
The book is illustrated throughout with examples of the good, bad, and ugly in advertising
Includes new ideas on how to take full advantage of online marketing and social media
Highlights the art of building an effective loyalty program, the power of public relations and sponsorship, and using a spokesperson
Author Steve Cone is the Executive Vice President of AARP
Everything you didn't learn in business school (or in the field), Steal These Ideas! gives marketers the edge in today's fast-paced, oversaturated marketplace.
Steve Cone is chief marketing officer for Epsilon. Over his thirty-year career, Cone has earned a reputation for innovative marketing management, including stops along the way at Key Corp., American Express, and Fidelity. A true out-of- the-box thinker, Cone is known for imaginative solutions to tough marketing issues.
“Marketing mavens who treasure their jobs—or better yet, want to move ahead—will find themselves constantly using Cone’s incredible cache of ever-insightful tips and ideas as their guide to innovation and success.” —Steve Forbes, CEO, Forbes Inc. “With Steal These Ideas! Steve Cone provides a clear and no-nonsense guide for getting it done now.” —Faith Popcorn, Founder and CEO, Faith Popcorn’s BrainReserve “Loaded with lots of great marketing ideas. A steal at only $18.95.” —Al Ries, Author of The Origin of Brands “I thought I would never need to read another marketing book until I picked up Cone’s fun, fast, and fantastic guide that can help any size business anywhere immediately go from ho-hum marketing to world-class.” —Jon Linen, Vice Chairman, American Express “With lots of good information on key marketing topics, Steve Cone breaks down branding issues and delivers them with a refreshing approach and wry sense of humor.” —Claire Rosenzweig, CAE, CPMP, President, Promotion Marketing Association, Inc. “It’s not getting easier out there. So what’s one to do? You need the hard-earned lessons provided by campaigns that worked and someone who can extract their secret ingredients. Steve Cone does all that with a true knowledge of our craft and the no-nonsense approach of someone who knows, understands, and respects consumers. Does he reveal too much? Yes! Now, some of the best secrets in our industry are all in one place for all to see.” —Daniel Morel, Chairman and CEO, Wunderman “Entertaining, informed, accessible—Steal These Ideas! is all that and more. I’ve been faxing pages to clients with a note saying, ‘Hey, read this. It’s by someone who learned from the same mistakes you’re making and can make it all better.’” —Richard Laermer, CEO, RLM PR, Author of Full Frontal PR “This book is filled with practical advice for marketers, and the considerable insight that Steve Cone provides can be used every single day. The lessons he learned and shares are the culmination of his unique career as a marketing visionary for more than three decades.” —Adam Aron, Chairman/CEO, Vail Resorts (Vail, CO)
