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Baseball fans have a love-hate relationship with New York Yankees owner George Steinbrenner. On one hand, they cannot deny the success of his methods: During his 27-year tenure, the Bronx Bombers have won 11 American League pennants and seven World Championships. On the other hand, many actions of "The Boss" have attracted criticism and ridicule. For example, his 20 managerial firings (including his five dismissals of Billy Martin) and his outspoken opinions on his high-priced players. He's even been famously satirized on The Simpsons and Seinfeld. Bill Madden's Steinbrenner: The Last Lion of Baseball profiles a diamond mogul who refuses to be ignored.