Steps to Small Business Start-Up: Everything You Need to Know to Turn Your Idea into a Successful Business

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When it comes to starting a new venture, there are a myriad of details that require consideration-everything from finding a name and getting needed licenses to financing and promoting the new business in the crucial early days. Without a practical road map, entrepreneurs can easily lose their way in a thicket of pressing legal and financial issues.

One of the most popular resources for those considering starting a business is Steps to Small Business Start-Up. Now completely ...

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Overview

When it comes to starting a new venture, there are a myriad of details that require consideration-everything from finding a name and getting needed licenses to financing and promoting the new business in the crucial early days. Without a practical road map, entrepreneurs can easily lose their way in a thicket of pressing legal and financial issues.

One of the most popular resources for those considering starting a business is Steps to Small Business Start-Up. Now completely revised in an all-new and up-to-date fifth edition, it offers guidance and wisdom from two entrepreneurs and authors who have been down this road. These are proven techniques for building a successful business from a solid foundation, starting with the fundamentals.

With this start-up guide as mentor, entrepreneurs have the tools at hand to answer their most important questions: Is this business viable? Where should it be located? What is the best legal structure? How about cash flow?

The authors provide a detailed and systematic process for covering all the bases:

* Identify the most appropriate business.

* Use existing technologies to speed up research and handle details with ease.

* Deal with money and financial issues up front-what to do, how to avoid pitfalls.

* Protect business assets with insurance, trademark, copyright, patent, and other strategies.

The charts, figures, spreadsheets, and forms will support business owners so they make all the right moves. This is the one-stop resource covering all the basics needed to launch a successful new venture.


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Product Details

  • ISBN-13: 9780793179275
  • Publisher: Kaplan Publishing
  • Publication date: 10/1/2003
  • Edition description: Older Edition
  • Edition number: 5
  • Pages: 256
  • Product dimensions: 8.50 (w) x 11.00 (h) x 0.50 (d)

Meet the Author

Linda Pinson is a nationally recognized speaker, award-winning author, educator, consultant and expert in the areas of small business planning and financial management. Author of numerous bestselling titles for entrepreneurs, she has also developed the popular ""Automate Your Business Plan"" software to accompany the bestselling Anatomy of a Business Plan. A member of the U.S. Small Business Advisory Council for the past five years, she is an active speaker at the Association of Small Business Development Centers annual conferences and has served as delegate to the White House Conference on Small Business.

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Table of Contents

Introduction
Acknowledgments
Ch. 1 Getting Started 1
Ch. 2 Finding a Business 9
Ch. 3 Determining Business Feasibility 17
Ch. 4 Choosing a Business Name 35
Ch. 5 Choosing a Business Location 39
Ch. 6 Developing a Home-Based Business 47
Ch. 7 Choosing a Legal Structure 59
Ch. 8 Presenting your Business 69
Ch. 9 Protecting Your Business 77
Ch. 10 Securing a Business License 87
Ch. 11 Registering a Fictitious Name (Filing a "DBA") 93
Ch. 12 Obtaining a Seller's Permit 99
Ch. 13 Setting Up a Bank Account 109
Ch. 14 Selecting Your Insurance 115
Ch. 15 Financing Your Business 121
Ch. 16 Keeping Your Books 131
Ch. 17 Success or Failure: It Depends on Your Cash Flow 151
Ch. 18 Developing a Marketing Plan 165
Ch. 19 Promoting Your Business 171
Ch. 20 Business Planning: The Key to Your Success 187
App. A Resources for Small Business 193
App. B: Worksheets 199
Glossary 233
Index 242
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