Sterling's Gold: Wit and Wisdom of an Ad Man

( 1 )

Overview

Wit and wisdom from the savviest ad man on Madison Avenue, helping you succeed in business and life with a drink in your hand and a girl on your arm.

Advertising pioneer and visionary Roger Sterling, Jr., served with distinction in the Navy during World War II, and joined Sterling Cooper Advertising as a junior account executive in 1947. He worked his way up to managing partner before leaving to found his own agency, Sterling Cooper Draper ...

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Sterling's Gold: Wit and Wisdom of an Ad Man

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Overview

Wit and wisdom from the savviest ad man on Madison Avenue, helping you succeed in business and life with a drink in your hand and a girl on your arm.

Advertising pioneer and visionary Roger Sterling, Jr., served with distinction in the Navy during World War II, and joined Sterling Cooper Advertising as a junior account executive in 1947. He worked his way up to managing partner before leaving to found his own agency, Sterling Cooper Draper Pryce, in 1963.

During his long and illustrious career, Sterling has come into contact with all the luminaries and would-be luminaries of the advertising world, and he has acquired quite a reputation among his colleagues for his quips, barbs, and witticisms.

Taken as a whole, Roger Sterling’s pithy comments and observations amount to a unique window on the advertising world—a world that few among us are privileged to witness first—hand—as well as a commentary on life in New York City in the middle of the twentieth century.

A few “sterling” examples:

When a man gets to a point in his life when his name’s on the building, he can get an unnatural sense of entitlement.

The day you sign a client is the day you start losing him.

Being with a client is like being in a marriage. Sometimes you get into it for the wrong reasons, and eventually they hit you in the face.

When God closes a door, he opens a dress.

Sterling's Gold covers it all: business, marriage, and the taste of success made sweeter with a glass of something strong.

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Product Details

  • ISBN-13: 9780802119896
  • Publisher: Grove/Atlantic, Inc.
  • Publication date: 11/16/2010
  • Pages: 168
  • Sales rank: 299,723
  • Product dimensions: 4.80 (w) x 7.10 (h) x 0.90 (d)

Meet the Author

Roger Sterling is a Partner at the Sterling Cooper Draper Pryce advertising agency; his father founded the original Sterling Cooper in the 1920s with Bertram Cooper. A World War II veteran, Roger has suffered two heart attacks. In the past he’s tried to change his hard-living ways, but is now smoking and drinking again.

Roger divorces his first wife, Mona, after taking up with the much younger Jane Siegel, who briefly worked as Don Draper's secretary. Previously, Roger had a lengthy affair with Joan Holloway, then Sterling Cooper’s Office Manager.

Anticipating a costly divorce settlement with Mona, Roger encourages the takeover of Sterling Cooper by London’s Puttnam, Powell, and Lowe. When the new managers leave him off a corporate organizational chart, however, Roger believes he’s "being punished for making my job look easy." He feels similarly slighted by friends who can’t accept his relationship with Jane. "I made a mistake by being conspicuously happy," he tells Don.

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Customer Reviews

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Sort by: Showing all of 4 Customer Reviews
  • Anonymous

    Posted April 22, 2011

    for die hard fans.

    this is a wonderful collectors item for mad men fans. however... its better to buy the printed version.

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  • Anonymous

    Posted April 6, 2011

    Don't recommend

    This is a 25 page come on for $10. I was expecting a book about Roger Sterling the character on the AMC Series Mad Men. Don't waste your money!!!

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  • Posted November 21, 2010

    Neither Witty Nor Wise

    I gave this "book" three stars only because I am a huge Mad Men fan and like to gobble up any publications related to the show. Even as a die-hard fan, I found this "book" lacking in anything substantial. In season 4, some of Roger Sterling's scenes were centered on his travails in writing this book, so I hoped for more expository than mere quotes and zingers delivered by Roger Sterling throughout the 4 seasons of Mad Men. My use of quotation marks to describe this "book" is deliberate; it took me about 20 minutes to read through it; the pace at which I read it was on par with "Goodnight Moon." This will be appreciated only by the die-hard fans of Mad Men.

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  • Anonymous

    Posted May 25, 2011

    No text was provided for this review.

Sort by: Showing all of 4 Customer Reviews

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