The Steve Jobs Way: iLeadership for a New Generation

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More About This Book

Overview

Former Senior Vice President of Apple Computer and close colleague of Steve Jobs throughout his tenure, Jay Elliot takes readers on a tour through Jobs's astonishing career. From the inception of game-changing products like the Apple II and the Macintosh, to his stunning fall from grace, and his rebirth at the helm of Apple as he developed the iPod, iPhone, and iPad, The Steve Jobs Way presents Jobs's leadership challenges and triumphs, showing readers how to apply these principles to their lives and careers.

Written with William L. Simon, coauthor of the Jobs biography iCon, The Steve Jobs Way is the "how to be like Steve" book that readers have been waiting for.

Product Details

  • ISBN-13: 9781593156398
  • Publisher: Vanguard Press
  • Publication date: 3/8/2011
  • Pages: 256
  • Sales rank: 75,802
  • Product dimensions: 6.20 (w) x 9.30 (h) x 1.10 (d)

Meet the Author

Jay Elliot has more than 30 years operations experience with corporate giants like IBM, Intel, and Apple. He served as the VP of Apple, reporting directly to Steve Jobs. While at Macintosh, he helped Steve develop the Macintosh computer. During his tenure at Apple he created Apple TV and internal employee TV communication system, overseeing growth in sales from $150 million to more than $3 billion. He lives in California.

William L. Simon is the author of numerous New York Times bestsellers, including iCon. He is also the author, along with the "world's most infamous hacker" Kevin Mitnick, of the bestsellers The Art of Deception and The Art of Intrusion. He lives in Los Angeles, California.

Customer Reviews

Average Rating 4.5
( 17 )

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Sort by: Showing 1 – 16 of 17 Customer Reviews

  • Posted April 24, 2011

    Short, Rah Rah, & insight.

    This is the first book I've read about Apple. It reveals Steve's history of Product Development and the Apple Culture that results in what is described as "The Apple Way". It also reveals why Apple struggled when he left and the triumphed when he returned. I've worked in a software development (test engineer) for many years, usually in creating an application that was derived from the customers' specs. Even with SMEs (subject matter experts) guiding the development of the Human Interface, the end users perspective usually was not considered. Steve has a good sense of how a product should look and feel, as well as the simplicity of usage.
    Jay praised Steve throughout the book (Rah, Rah). Most of it justifiable, however a bit repetitious. Jay also states that Apple will succeed, even without Steve. The (Jobs) culture is ingrained with the key players as well as the workforce and contractors.
    For the price, the book was a bit brief, but I was glad I read it for the insight of both Steve and "The Apple Way" of prduct development.

    3 out of 3 people found this review helpful.

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  • Anonymous

    Posted December 23, 2011

    Awesome read

    I appreciate Jobs' ability to focus, move Apple from his parent's garage, reach the pennicle, loose his company, start another company, become CEO of another company in a totally different field and become massively successful at that endeavor and regain control of his company that we was ousted and make it the most valuable company in history; all the while combatting his own demons. Brilliantly written.

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  • Posted December 22, 2011

    more from this reviewer

    The Steve Jobs Way

    ¿We¿re here to put a dent in the universe,¿ said Steve Jobs, co-founder of Apple Computer and then chairman and CEO of Apple Inc. Today, all personal computers incorporate a version of the mouse-driven graphical user interface that Jobs perfected and popularized. The guiding spirit behind the Macintosh computer, iPod, iPad, iPhone and iTunes, Jobs is an American corporate legend. Few people worked more closely with him than Jay Elliot, a former senior vice president at Apple. In this business biography, written before Jobs died, Elliot and co-author William L. Simon detail Jobs¿s corporate achievements, his attention to product detail and his visionary leadership. getAbstract recommends their revealing profile to those compelled by or curious about the genius of Jobs.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted December 6, 2011

    Enjoyed learning from a great leader

    Will use the book as part of a leadership course in an MBA course I teach.

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  • Anonymous

    Posted December 6, 2011

    to study at the university

    That is a great example how to write in simple language a good book. if it would be completed with numbers and diagram, probably it would be the best book for student of economy and not only for them.

    0 out of 1 people found this review helpful.

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  • Anonymous

    Posted November 29, 2011

    Yo

    I love steve jobs!!

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  • Posted April 17, 2011

    more from this reviewer

    Excellent book about Apple's management approach and life at Apple in general

    A really good book that provides decent insight behind the scenes of Apple from a guy who worked closely with him through the good the bad and the good years (again).

    This is not like the kind of fawning, half-guessed, half-true unauthorized biographies you see. Yes, there is a certain element of repeating the basic tenet "Steve Jobs is tyrannical about details and a super-perfectionist" but it goes far beyond this in explaining how Apple gets the best out of the best people.

    If you're serious about doing business in the modern technology arena this book is ESSENTIAL reading.

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