Jay Elliot served as the Executive Vice President of Apple and was responsible for all corporate operations and overall corporate business planning, reporting directly to Steve Jobs. As a member of the Macintosh Development team he oversaw the development of the Macintosh software. During his tenure at Apple sales grew from $150 million to more than $3 billion. Prior to joining Apple, Jay started as a computer programmer at IBM and eventually moved into senior management, heading IBM’s 16,000 Santa Teresa Software Laboratory. He has also been a senior manager at Intel Corp. His articles and interviews have been published in The Wall Street Journal, The New York Times, Time Magazine and Fortune.
William L. Simon is the author of numerous New York Times bestsellers, including iCON (Wiley 2005). He is also the author, along with the ‘world’s most infamous hacker’ Kevin Mitnick, of the bestsellers The Art of Deception and The Art of Intrusion. He lives in Los Angeles, California.