Sticky Marketing: Why Everything in Marketing Has Changed and What to do About It

Sticky Marketing: Why Everything in Marketing Has Changed and What to do About It

by Grant Leboff
     
 

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Sticky Marketing describes how companies need to move away from the old marketing system of shouting messages at people, to a new model of customer engagement, where they will attract customers by providing value and becoming 'sticky'.See more details below

Overview

Sticky Marketing describes how companies need to move away from the old marketing system of shouting messages at people, to a new model of customer engagement, where they will attract customers by providing value and becoming 'sticky'.

Product Details

ISBN-13:
9780749460518
Publisher:
Kogan Page, Ltd.
Publication date:
01/03/2011
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
232
File size:
1 MB

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