Sticky Wisdom: How to Start a Creative Revolution at Work


What if you could spot what's killing creativity in yourorganization right now?

What if you could stop yourself squashing ideas and startgrowing them instead?

What if you could help everyone at work to be creative?

What if you stopped talking about how important creativity...

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What if you could spot what's killing creativity in yourorganization right now?

What if you could stop yourself squashing ideas and startgrowing them instead?

What if you could help everyone at work to be creative?

What if you stopped talking about how important creativity isand started to take practical steps to make it happen.

But most of all....

What if there was a step-by-step guide that showed you exactlyhow to do it?

Instinctively we all know that creativity at work is important,but for many of us it feels either difficult or intimidating.

Sticky Wisdom delivers powerful insights that takecreativity out of the hands of 'creative people' and puts it backwhere it belongs, with all of us. It breaks creativity out into sixpractical behaviours and shows how every one of us - not just thewacky geniuses - is packed with creative potential. We can start acreative revolution by adopting six behaviours:

These are the behaviours you can identify in highly creative andhigh-performing teams. These are the behaviours that you can startapplying today to revolutionize your life.

Suddenly creativity isn't such a mystery. Sticky Wisdommakes it easy to talk about, easy to practise and easy to remember.Above all, it makes it easy to get on and do!

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Editorial Reviews

From the Publisher
"...I found the book easy to read and understand, full of commonsense and curiously compelling..." (City to Cities,August/September 2002)

"'s one of those rare books that could make a radicaldifference to the way you work and see the world, whilst being agenuine source of pleasure to read..." (Research Magazine,September 2002)

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Product Details

  • ISBN-13: 9781841120218
  • Publisher: Wiley
  • Publication date: 5/28/2002
  • Series: What if! Ser.
  • Edition description: REV
  • Edition number: 2
  • Pages: 210
  • Sales rank: 951,740
  • Product dimensions: 6.69 (w) x 8.27 (h) x 0.56 (d)

Meet the Author

The authors of Sticky Wisdom all work at the London-basedconsultancy 'What If!, that helps organizations to recapture theirinventive spirit. Since 1992 'What If! has helped to shape thecultures of some of the world's biggest, fastest growing and mostprofitable organizations.

'What If! has worked with clients to invent new airports, beers,stores, toys, holidays, shampoo and mortgages. Find out more about'What If!, at

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Table of Contents

Welcome to the Revolution







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