Stirring It Up: How to Make Money and Save the World

Stirring It Up: How to Make Money and Save the World

4.5 2
by Gary Hirshberg
     
 

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ISBN-10: 1401303447

ISBN-13: 2901401303449

Pub. Date: 01/08/2008

Publisher: Hachette Books

A true force for change, Gary Hirshberg has been at the forefront of movements working for environmental and social transformation for 30 years. From his early days as an educator and activist to his current position as President and CE-Yo of Stonyfield Farm, the world's largest organic yogurt company, Hirshberg's positive outlook has inspired thousands of people

Overview

A true force for change, Gary Hirshberg has been at the forefront of movements working for environmental and social transformation for 30 years. From his early days as an educator and activist to his current position as President and CE-Yo of Stonyfield Farm, the world's largest organic yogurt company, Hirshberg's positive outlook has inspired thousands of people to recognize their ability to make the world a better place.

In Stirring It Up, Hirshberg calls on individuals to realize their power to effect change in the marketplace—"the power of one"—while proving that environmental commitment makes for a healthier planet and a healthier bottom line. Drawing from his 25 years' experience growing Stonyfield Farm from a 7-cow start-up, as well as the examples of like-minded companies, such as Newman's Own, Patagonia, Wal-Mart and Timberland, Hirshberg presents stunning evidence that business not only can save the planet, but is able to simultaneously deliver higher growth and superior profits as well.

Hirshberg illustrates his points with practical information and advice, as well as engaging anecdotes from what he calls "the bad old days" of his yogurt company: how a power outage left him milking cows by hand, how a dumpster fire revealed the need for better packaging, and his camel manure taste test challenge to a local shock jock. He also describes hands-on grassroots marketing strategies—printing yogurt lids with provocative, politically charged messages, handing out thousands of free samples to subway commuters to thank them for using public transit, and devising the country's first organic vending machine—explaining how these approaches make a much more powerful impact on consumers than traditional advertising.

An inspiring book for business owners and managers as well as anyone interested in saving the environment, Stirring It Up demonstrates how companies can work to save the planet, while achieving greater profits and satisfaction, and how we can all use the power of conscious consumption to encourage green corporate behavior.

Product Details

ISBN-13:
2901401303449
Publisher:
Hachette Books
Publication date:
01/08/2008
Edition description:
New Edition
Pages:
240

Table of Contents

A Note on the Production of This Book     ix
Foreword     xi
Natural Profits     1
Mission Control     19
From Co[subscript 2] Toward Co[subscript NO]     55
Hands Across the Aisle     87
The Delicious Revolution     111
No Such Place as Away     131
Nurturing Those Who Nurture the Earth     161
Future Perfect     185
Afterword     193
Index     197

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Stirring It Up: How to Make Money and Save the World 4.5 out of 5 based on 0 ratings. 2 reviews.
Guest More than 1 year ago
Historically and at present, every school curriculum, be it at regular school or college level stresses the importance of getting and spending, about materialism, about maximizing profits and return on investment, all with good intention, but nowhere are we thought about living in harmony with nature, about sustainability and preservation of the environment, every class in business emphasis maximum profit, but not one of them teaches us about the impact to the environment and at what cost it is to Mother Nature. We are taught about making short term profits but not about the long term impact to the environment, this practice is going to cause untold misery and suffering for future generations. We as custodians of the environment, ature, the animal and plant world, supposedly of a higher intelligence are suppose to safeguard and protect it, but we are all guilty of abusing it. Industrialization and modernization has certainly given us a more comfortable lifestyle, but at what price? As a species, we human beings have consumed, exploited, and destroyed more of the earth's resources in the past fifty years than all of the previous years human existence combined. Besides the reduction of carbon emissions and finding alternative energy sources, one of the other solutions is to change textbooks to factor in climate and environmental issues into the business equation, as well as to change our mindsets as to how we impact the environment in our daily lives. No other news item, activity or event is going to dominate our lives in the future more than Global Warming, the climate and the environment. If we don't reverse this trend or stop it, generations of people in the future will be facing a life of hardship and suffering to difficult to fathom, for a preview of this view the movies 'Mad Max' and 'Waterworld'. Hirshberg does an excellent job in illustrating that we can live in harmony with nature and make profits at the same time. This book should be read by CEO's of all companies so that they can start the Green Revolution. Bharat Vala Patel Lenasia, SA Cincinnati, OH, USA
Anonymous More than 1 year ago