Stop and Sell the Roses: Lessons From Business and Life

Stop and Sell the Roses: Lessons From Business and Life

by Jim McCann, Peter Kaminsky
     
 

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Lessons from Business and Life

Everybody knows Jim McCann. He's the "flower guy," the CEO of 1-800-FLOWERS, who appears in all those terrific television ads. McCann is actually a unique corporate leader who in less than a decade took his company from the verge of bankruptcy to a $300 million business that ranks as the world's largest florist. Now in this

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Overview

Lessons from Business and Life

Everybody knows Jim McCann. He's the "flower guy," the CEO of 1-800-FLOWERS, who appears in all those terrific television ads. McCann is actually a unique corporate leader who in less than a decade took his company from the verge of bankruptcy to a $300 million business that ranks as the world's largest florist. Now in this upbeat, engaging book, McCann tells the amazing story of how he bootstrapped his way to phenomenal business success--and how you can do it too.

Forget the hard sell, the killer instinct, the power suit, and the iron handshake. If you want to make a business take off these days, you need to base it on relationships--warm, real, human contact with the people you work with and sell to. McCann says it best: "Like all human relationships, business involves a need to make contact. Satisfy that need and the money will follow."

In Stop and Sell the Roses, McCann shares the secrets he learned along his unique road to success, a journey that began in one of New York's toughest neighborhoods and resulted in a multimillion-dollar business. Learn from McCann how to:

Build invaluable loyalty through emotional bonds
Pick the technology that frees up your creative time
Harness the awesome power of the brand
Prepare for crunch times and stay tough when business is slow
Make money on the Internet by reaching beyond the computer screen
Hire passionate people
Leap-frog from job to job with an eye to your long-term success

And much more!

Funny, insightful, brimming with McCann's irresistible wit and street-smart wisdom, this is a business book like no other you've ever read--a book that will make you laugh as it gives you the tools you need to build your own winning business today.

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Product Details

ISBN-13:
9780345416759
Publisher:
Random House Publishing Group
Publication date:
04/14/1998
Pages:
244
Product dimensions:
6.45(w) x 9.58(h) x 1.09(d)

Read an Excerpt

When I was in college, I took World Lit 101, and among the books we had to read was Anna Karenina by Leo Tolstoy. We had a few choices, but I went with Anna because the back cover said it had to do with adultery and I was an eighteen-year-old boy, so I hoped for some hot parts. I have two things to report. Although it is a terrific story, there are no hot parts. And secondly, I urge you to consider the opening lines. "All unhappy families are the same, each unhappy family has a different tale to tell."

That may be true for families, but not for business. In my experience, all unhappy businesses are the same: they go out of business. But every successful business is a thing unto itself. If I hadn't seen an ad for a flower franchise while wolfing down a baloney sandwich one afternoon in Queens, I might today be the proud operator of a carwash on Lefferts Boulevard, or maybe a McDonalds somewhere on Long Island. A lot of things had to happen just right before my desire to be a businessman turned into a successful enterprise. The original 1-800-FLOWERS guys in Dallas had run out of time with their big idea so they would need to unload the company. Bernie Lynch had to front me three months' worth of flowers because my cash flow was basically minus. And on and on. So, yes, there are lessons to draw from my experience, and I am not going to let you finish this book without laying my deeply considered wisdom on you (again). But before I do that, remember that businesses, like people, have lives. And life is a one-time event....

Or, to put it another way, opportunity never announces in advance when it is going to come knocking. Make sure you're not hanging around in your underwear. Put some jeans on. Answer the door.

What People are saying about this

Robert Pittman
Jim McCann -- one of AOL's most innovative and successful on-line commerce partners -- demonstrates how he made 1-800-Flowers a true pioneer in telemarketing and E-commerce. A must-read book for anyone who wants to understand the future of retailing. (Robert Pittman, president and COO, America Online, Inc.)

Meet the Author

Jim McCann is the president of 1-800-FLOWERS, the world's largest florist. Prior to becoming a florist more than twenty years ago, he was a social worker in New York City.

Jim was recently named Toastmasters International's top business speaker. His other honors include the Entrepeneur of the Year Award, the Retailer of the Year Award, and the Direct Marketer of the Year Award. He is also active in numerous business and community organizations, including the board of directors of Gateway 2000, OfficeMax, the National Retail Federation, PETCO Animal Supplies, and Very Special Arts. Jim lives on Long Island with his wife and three children.

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