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Stop Stealing Sheep & Find Out How Type Works / Edition 2

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Overview

An updated new edition of the classic guide to typography.

A unique, entertaining, and educational tour through the most basic unit of human communication: type. This book, a perennial seller since 1993, draws in the reader with its beautiful design and layout, making liberal use of more than 200 illustrations and photographs. The author explains in everyday layman's terms what type is and how you can use it to enhance legibility, meaning, and aesthetic enjoyment. This edition is revised and updated to include new chapters on Web typography and other forms of online text display.

An entertaining, informative and educational tour through the most basic unit of communication--type. Explains in every-day laymen's terms what type is, how to select it, and how to use it to improve the reader's communication. Includes over 200 illustrations and photographs.

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Editorial Reviews

From Barnes & Noble
The Barnes & Noble Review
Nearly everything you read is mediated through type. Type sets the tone. Type determines readability. Type profoundly impacts the success of all your documents. But typography is a subculture with rules that can be indecipherable to everyone else. Legendary font designer Frederic Goudy once observed that “anyone who would letterspace lowercase would steal sheep.” If you don’t want to offend the late Mr. G., and you do want to maximize the power of your communications, read Stop Stealing Sheep, Second Edition.

This 1993 bestseller has been completely revamped to reflect both the web revolution and an explosion in new typefaces. But the book’s soul hasn’t changed: it still gives you an appreciation for the beauty of well-crafted, well-used type and shows you how effective typography can make your message far more compelling.

Sick of Times New Roman? You’ll learn how to choose just the right typeface for any occasion, then use white space and careful layout to make the most of it. Oh, and you’ll just appreciate looking at this book (no surprise: author Erik Spiekermann is one of the world’s top graphic designers and creator of several of this generation’s most successful new fonts). (Bill Camarda)

Bill Camarda is a consultant, writer, and web/multimedia content developer. His 15 books include Special Edition Using Word 2000 and Upgrading & Fixing Networks For Dummies®, Second Edition.

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Product Details

  • ISBN-13: 9780201703399
  • Publisher: Adobe Press
  • Publication date: 7/15/2002
  • Edition description: Subsequent
  • Edition number: 2
  • Pages: 188
  • Sales rank: 696,735
  • Product dimensions: 5.50 (w) x 8.50 (h) x 0.45 (d)

Meet the Author

Erik Spiekermann is an internationally renowned graphic designer and the founder of MetaDesign. He wrote the bestselling first edition of this book and many articles on type and typography, as well as Rhyme and Reason: A Typographic Novel. He is also the designer of typefaces such as FF Meta and ITC Officina. He lives and works in Berlin.

E.M. Ginger is a typographic consultant, editor, and freelance writer in the San Francisco Bay Area. She has worked with type and typography for two decades. She was managing editor of the journal Fine Print for twelve years and the editor of several bestselling cookbooks.

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Table of Contents

1. Type Is Everywhere.

Type exists. It is a fundamental part of our lives. These simple facts are essential to understanding how to communicate more effectively.

2. What Is Type?

Between type's past and its future, our present understanding of type is rooted in who we are and how we communicate. Type is a living entity integrated into society's moods and trends.

3. Looking at Type.

Training the eye to recognize type begins with familiar elements on the page. Looking at both a typeface's basic shape and its finest details is the first step toward understanding how type works.

4. Type with a Purpose.

Choosing typefaces for a particular purpose need not be more intimidating than planning your wardrobe. Matching an appropriate typeface with the right task is easy.

5. Type Builds Character.

Understanding the tone, or feeling, of text is essential in determining what typeface to use, and how it might be arranged on the page.

6. Types of Type.

Basic characteristics of typefaces, once understood, can eliminate difficulty with typeface identification. Simple distinctions among typefaces are best understood by analogy to human counterparts.

7. How It Works.

Legible, readable type depends on a few basic principles: space between individual letters and around words. Choosing the right typeface for the right text also means using the right spacing.

8. Putting It to Work.

Considering where type is going to live and work will determine its effectiveness. Simple rules of placement create practical page layouts.

9. There Is No Bad Type.

Type is a basic element of communication. As the means of communicating changes, type evolves in unique and lively ways.

10. Final Form.

Bibliography, list of typefaces, index.

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