William R.Green, author of the Store Design: A Complete Guide to Designing Successful Retail Stores, is a practicing registered architect with many years experience designing retail stores and other building types. He also has experience in real estate development and urban planning.
Store Design: A Complete Guide to Designing Successful Retail Storesby William R. Green
---"Bill Green is a true leader in the complex world of retail design. And the depth and breadth of his experience is what makes Store Design an invaluable tool for retailers, landlords, architects, even shoppers—anyone who’s interested in the physical and philosophical foundations of a successful store." --- Tom Arsovski, Principal, AIA, RTKL
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---"Bill Green is a true leader in the complex world of retail design. And the depth and breadth of his experience is what makes Store Design an invaluable tool for retailers, landlords, architects, even shoppers—anyone who’s interested in the physical and philosophical foundations of a successful store." --- Tom Arsovski, Principal, AIA, RTKL Associates, Inc.
---"As a professional working with retail clients and their facilities, Store Design is an invaluable resource for all project stakeholders in the retail environment. It's a concise but complete overview of the design perspectives critical to creating spaces that excite, energize and most importantly motivate consumers to make purchases. I highly recommend adding Store Design to your required reading list!" --- Kevin Krak, President, Gallant Building Solutions
Store Design will show you how to design great retail spaces. Learn how to analyze your design needs according to type of store, location, the product, price-point, and budget. Find out how to design and organize a store that reinforces a desired image, attracts shoppers and motivates buying behavior. Create flexible, timeless and tasteful stores that stimulate today’s sophisticated customers to enter the store, shop and buy.
The book identifies the main components of store design and segments them into either/or axiomatic subsets, which are the core of the design process. You can use these design principles to build a store design that responds to every concern of the retailer: the right store image, a sensible floor plan, totally effective product presentation, arresting storefront design, and vibrant, energy-efficient lighting.
When you are done, you will have the confidence to know that your store design will work functionally, aesthetically, and psychologically. You will be able to create the right store for every product, every location, and every retailer, because you will have sound design principles on which to base every decision.
Loaded with numerous photos and illustrations, Store Design spells it all out in five major chapters. In addition there is a useful glossary of retail architecture terms and a step-by-step checklist to take you through the design process.
Store Design is a guided tour through the entire design process for a retail store. If you are already a retail design maven, this book will serve you well, providing a structure for design and reinforcing your skills and experience, and it will be a knowledge base for your staff so they too can design retail spaces. If you are a novice to the world of retail, you will gain the equivalent of years of experience simply by reading and adopting its ideas.
Store Design is the Complete Guide to Designing Successful Retail Stores.
42 photos & illustrations plus design checklist.
- Zippy Books
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- 4 MB
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