Stories of Oprah: The Oprahfication of American Culture

Stories of Oprah: The Oprahfication of American Culture

by Trystan T. Cotten
     
 

ISBN-10: 1604734078

ISBN-13: 9781604734072

Pub. Date: 12/08/2009

Publisher: University Press of Mississippi

Stories of Oprah is a collection of essays that explores Oprah Winfrey's broad reach as an industry and media brand. Contributors analyze a number of topics touching on the ways in which her cultural output shapes contemporary America. The volume examines how Oprah has fashioned a persona--which emphasizes her rural, poverty-stricken roots over other factors

Overview

Stories of Oprah is a collection of essays that explores Oprah Winfrey's broad reach as an industry and media brand. Contributors analyze a number of topics touching on the ways in which her cultural output shapes contemporary America. The volume examines how Oprah has fashioned a persona--which emphasizes her rural, poverty-stricken roots over other factors--that helper her popularize her unique blend of New Age spirituality, neoliberal politics, and African American preaching. She packages New Age spirituality through the rhetoric of race, gender, and the black preacher tradition. Oprah's Book Club has reshaped literary publishing, bringing Toni Morrison, William Faulkner, and Cormac McCarthy to a broad number of readers. Her brand extends worldwide through the internet. In this volume, writers analyze her positions on teen sexuality, gender, race, and politics, and the impact of Winfrey's confessional mode on mainstream television news.

The book also addresses twenty-first century issues, showing Winfrey's influence on how Americans and Europeans responded to 9/11, and how Harpo Productions created a deracialized film adaptation of Zora Neale Hurston's classic novel Their Eyes Were Watching God in 2005. Throughout, Stories of Oprah challenges readers to reflect on how Oprah the Industry has reshaped America's culture, history, and politics.

Product Details

ISBN-13:
9781604734072
Publisher:
University Press of Mississippi
Publication date:
12/08/2009
Pages:
240
Product dimensions:
6.20(w) x 9.10(h) x 0.90(d)

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