Annette Simmons is founder of Group Process Consulting, specializing in helping organizations build more collaborative behaviors for bottom-line results. A popular speaker, community activist, and author of Territorial Games and A Safe Place for Dangerous Truths, she lives in Greensboro, North Carolina.
The Story Factor: Inspiration, Influence, and Persuasion Through the Art of Storytellingby Annette Simmons, Nick Philipson
What's Your Story? Who Are You? Where Do You Come From? What Do You Want? Anyone who seeks to influence others must face these questions. Whether you're proposing a risky new venture, trying to close a deal, or leading a charge against injustice, you have a story to tell. Tell it well and you will create a shared experience with your listeners that can have profound results.
In this revised and updated edition of a modern classic, Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Showcasing over a hundred examples of effective storytelling drawn from the front lines of business and government, as well as myths, fables, and parables from around the world, Simmons illustrates how story can be used to persuade, motivate, and inspire in ways that cold facts, bullet points, and directives can't. This groundbreaking book, now with a new chapter and step-by-step storytelling guide, reveals how an ancient art can achieve very modern goals.
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I first read this book when I was researching for my master's degree - and although I was writing an academic paper, this book supported both my academic needs and practitioner needs, since I also was teaching management classes at the time. Recently, this book has again garnered my interest as my work now is focused on improving communications within our 14000+ person company. And I recently attended a seminar where the speaker particularly cited this book, so I know it's not just me.