The Story Factor: Inspiration, Influence, and Persuasion Through the Art of Storytelling

The Story Factor: Inspiration, Influence, and Persuasion Through the Art of Storytelling

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by Annette Simmons
     
 

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What's Your Story? Who Are You? Where Do You Come From? What Do You Want? Anyone who seeks to influence others must face these questions. Whether you're proposing a risky new venture, trying to close a deal, or leading a charge against injustice, you have a story to tell. Tell it well and you will create a shared experience with your listeners that can have profound…  See more details below

Overview

What's Your Story? Who Are You? Where Do You Come From? What Do You Want? Anyone who seeks to influence others must face these questions. Whether you're proposing a risky new venture, trying to close a deal, or leading a charge against injustice, you have a story to tell. Tell it well and you will create a shared experience with your listeners that can have profound results.

In this revised and updated edition of a modern classic, Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Showcasing over a hundred examples of effective storytelling drawn from the front lines of business and government, as well as myths, fables, and parables from around the world, Simmons illustrates how story can be used to persuade, motivate, and inspire in ways that cold facts, bullet points, and directives can't. This groundbreaking book, now with a new chapter and step-by-step storytelling guide, reveals how an ancient art can achieve very modern goals.

Product Details

ISBN-13:
9780738206714
Publisher:
Basic Books
Publication date:
06/28/2002
Pages:
254
Product dimensions:
5.36(w) x 8.40(h) x 0.81(d)

Meet the Author

Annette Simmons is founder of Group Process Consulting, specializing in helping organizations build more collaborative behaviors for bottom-line results. A popular speaker, community activist, and author of Territorial Games and A Safe Place for Dangerous Truths, she lives in Greensboro, North Carolina.

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