The Story of Coca-Cola by Valerie Bodden, Hardcover | Barnes & Noble
The Story of Coca-Cola

The Story of Coca-Cola

by Valerie Bodden
     
 

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Zoey Redbird isn't sure who is a friend or enemy at the House of Night, but she knows that any secrets that she discovers must be kept from the other residents. She must also deal with the further complication of having three boyfriends.

Overview

Zoey Redbird isn't sure who is a friend or enemy at the House of Night, but she knows that any secrets that she discovers must be kept from the other residents. She must also deal with the further complication of having three boyfriends.

Editorial Reviews

Children's Literature - RevaBeth Russell
When elementary and middle school students start writing reports, this is the type of book I would like to see them use. This is a great resource because it is interesting. While not many students might write about Coca-Cola, this book could be used for a report about advertising, marketing, or the effects on world markets and history. Any words that might be new or a little unfamiliar to the reader are in red and explained in the glossary. Examples of these words are rationed, phosphoric acid, and ad shares. I found this book at times a nostalgic glimpse of the past. I did know about Coke's start with cola nut, but I never knew that the signature logo of the flowing script was penned by a co-partner in the business, Frank Robinson, and is the same used today, 120 years later. By 1905 any traces of cocaine were eliminated from the drink, and the popularity of the beverage continued to grow. By 1916 the recognizable bottle shape came on the scene and is one of the few packages ever trademarked. The Santa that we now envision was another marketing effort by the company, showing Santa enjoying Coke. The story I enjoyed the most was the effort of the company, at the request of General Eisenhower, to get Coca-Cola to the service men during World War II. I can only imagine the joy this brought to the men so far and miserably away. Of course after the war many of the wartime bottling plants were converted into peacetime bottling plants and Coca-Cola is now a worldwide success. This book would be a great resource for a young person's research. Reviewer: RevaBeth Russell
From the Publisher
Business titles may not be the hottest on nonfiction shelves, but the attractive "Built for Success" series could change that.. The books, written in a lively style, yet with a minimum of fuss, pack in plenty of history and tend to focus on the individuals who grew the companies, adding a personal element to the narrative.

Product Details

ISBN-13:
9781583416020
Publisher:
Creative Company, The
Publication date:
07/28/2008
Series:
Built for Success Series
Pages:
46
Product dimensions:
7.80(w) x 11.10(h) x 0.40(d)
Age Range:
10 - 13 Years

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