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The Story of Nike
     

The Story of Nike

5.0 1
by Aaron Frisch
 

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A look at the origins, leaders, growth, and products of Nike, the athletic shoe company that was founded in 1972 and is today the world's largest supplier of athletic apparel.

Overview

A look at the origins, leaders, growth, and products of Nike, the athletic shoe company that was founded in 1972 and is today the world's largest supplier of athletic apparel.

Editorial Reviews

Children's Literature
Part of the "Built for Success" series, this informational book introduces students to the story of Nike. The book is filled with glossy pages and colorful pictures documenting the history of Nike. Frisch informs students about the history and development of Nike over the past four decades, from its founding by Phil Knight in the 1960s to its growth into a multimillion dollar global corporation in the 1990s. The evolution of the Nike running shoe is highlighted as well as the creation of the Nike logo and company name. The company's expansion from manufacturing only running shoes to manufacturing and selling all kinds of athletic footwear and clothing is discussed. On one page there is a disturbing photograph of a very young Chinese girl making a Nike shoe, with no discussion of how old she is or why she is working in a factory at such a young age. Later in the book Frisch briefly addresses some of accusations Nike faced regarding their unfair treatment of overseas workers in sweatshops. The book fails, however, to seriously examine these accusations, the repercussions of such an approach to manufacturing and the negative impact such business practices have on these countries. There is a table of contents, a glossary, an index and a timeline of "important moments" in the history of Nike. This book should be used in conjunction with other books, perhaps as part of a unit that examines the advantages and disadvantages of large corporations and industries. 2004, Smart Apple Media, Ages 12 up.
— Cara Mulcahy
Children's Literature - RevaBeth Russell
There are great quotes in this book. The one by Steve Prefontaine, "When people ask me why I run, I tell them a lot of people run races to see who's fastest. I run races to see who has the most guts" is an example. The photos in this book are exciting sport shots. This book is the story of smart marketing and advertising. In the 70s Nike paid some NBA players up to $10,000 to wear Nike shoes, an example of a smart marketing move. The swoosh logo only cost Nike $35 for the artwork, and Phil Knight, the owner, did not really like it that much but thought it would grow on him, another smart move. Well, that logo has grown on him and the world, being one of the most recognizable trademarks in the world. The text is interesting and informative, especially to young readers. The book discusses the dark time of Nike with the sweatshop and how the company dealt with it. This book is a story of a young man's term paper about creating a new company, to the actual selling of products in 150 countries in 2007. Nike has been in step with the world and this book is a step in the right direction for young adult research. Reviewer: RevaBeth Russell
School Library Journal
Gr 6-10-These titles introduce readers to global companies and look at the leaders who guided them to prominence. Short chapters explore the featured corporation's history and growth, the products it has developed, and its worldwide influence. In Nike, Frisch mentions key players including Phil Knight and Bill Bowerman, and traces how a small running-shoe importer evolved into a major manufacturer. Major successes, celebrity endorsements, and advertising campaigns such as "Just Do It" are discussed. Setbacks are also mentioned, including claims against Nike regarding employment practices in countries outside the United States. Richardson explores the history of all things Disney, including a brief biography of Walt Disney, a summary of the corporation's development since his death in 1966, and a look at the extent of its influence in our daily lives. Brief mention is made of Disney's corporate image and positive employment practices, as well as critics' claims of historical inaccuracy and violence in some of its films for children. Each title concludes with a useful chronology, a glossary of business-related terms, and a short list of resources for further research. Unfortunately, students interested in learning more about Nike will not find some of the suggestions useful (a juvenile biography of Michael Jordan, an adult biography of Steve Prefontaine, and a Web site for Tiger Woods). Both entries are interesting and well written, and have full-color photographs and informative highlight boxes. They will appeal to reluctant readers and general browsers.-Shauna Yusko, St. Monica School, Mercer Island, WA Copyright 2004 Reed Business Information.
From the Publisher
Business titles may not be the hottest on nonfiction shelves, but the attractive "Built for Success" series could change that.. The books, written in a lively style, yet with a minimum of fuss, pack in plenty of history and tend to focus on the individuals who grew the companies, adding a personal element to the narrative.

Product Details

ISBN-13:
9781613835791
Publisher:
Perfection Learning Corporation
Publication date:
03/26/2013
Series:
Built for Success Series
Pages:
46
Product dimensions:
7.75(w) x 11.00(h) x 0.25(d)
Age Range:
10 - 13 Years

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Story of Nike 5 out of 5 based on 0 ratings. 1 reviews.
Anonymous More than 1 year ago
especially for the sports lover!