StoryBranding 2.0 (Second Edition): Creating Stand-Out Brands Through the Purpose of Story

StoryBranding 2.0 (Second Edition): Creating Stand-Out Brands Through the Purpose of Story

4.5 2
by Jim Signorelli
     
 

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The ultimate how-to book about brand storytelling.

Brand storytelling is all the rage in marketing. But few books explain how to go about cultivating and promoting that story. This is the book that does.

StoryBranding 2.0 is an updated edition of the award winning, best selling book that has sparked enthusiasm among marketing

Overview

The ultimate how-to book about brand storytelling.

Brand storytelling is all the rage in marketing. But few books explain how to go about cultivating and promoting that story. This is the book that does.

StoryBranding 2.0 is an updated edition of the award winning, best selling book that has sparked enthusiasm among marketing luminaries, CEO's, entrepreneurs, and personal branding advocates.

Cultivating your brand's story starts with understanding what a story really is and how it is structured. It is only then that you can then start to think about your brand the way an author thinks about the essential elements of any story. You'll learn that your brand is very much like the protagonist of any story with beliefs and values that serve as the engine behind the way it functions. You'll be given instructions on how to use a unique immersion technique to achieve greater empathy with your most likely prospects. And you'll learn to how to better define and overcome specific obstacles standing in the way of your brand's growth.

Written by a 35-year veteran of marketing and advertising who has worked on major national brands, this is the ultimate how-to brand planning book for professionals and beginners alike. Besides being instructive, it is highly entertaining as the author recounts experiences he's had during his stellar career as an advertising executive.

Product Details

ISBN-13:
9781626340312
Publisher:
Greenleaf Book Group Press
Publication date:
02/25/2014
Edition description:
New Edition
Pages:
296
Sales rank:
707,682
Product dimensions:
6.24(w) x 9.40(h) x 1.10(d)

Meet the Author


Jim Signorelli is a marketing thought leader and speaker who has been acclaimed as one of the world’s foremost experts on the subject of StoryBranding. Signorelli’s articles and interviews have been featured in magazines, newspapers and on radio talk shows throughout the U.S. Canada and Europe.  His career has been spent working at major advertising agencies throughout the U.S. on accounts like Citibank, General Electric, Toshiba, Kraft Foods, Burger King, KFC, Taco Bell, McDonald’s, The American Marketing Association, Blue Cross/Blue Shield and many others.  

Jim is the founder and CEO of eswStoryLab. a branding consultancy and marketing services agency that has been ranked among the top agencies in Chicago by Crain’s Chicago Business and has been named to the Inc. 5000 list of fastest growing independent companies in the U.S. three years in a row.  His first edition of StoryBranding was awarded a Gold Medal in Marketing/Advertising from Axiom Books.  Additionally, Jim is the recipient of U.S. Bank’s Smart Leaders Award.

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StoryBranding 2.0 (Second Edition): Creating Stand-Out Brands Through the Purpose of Story 4.5 out of 5 based on 0 ratings. 2 reviews.
ReadersFavorite1 More than 1 year ago
Reviewed by Jack Magnus for Readers' Favorite Storybranding 2.0 is a non-fiction guide for marketing and sales professionals written by Jim Signorelli. Signorelli has been in marketing since he was a paperboy who devised ways to increase his number of customers. Storybranding is a technique he’s worked on that focuses on the brand’s reason for being, rather than the attributes of a particular product or service. Signorelli sets out step-by-step instructions to help his readers understand the concept of Storybranding, as well as its increased effectiveness over the traditional marketing techniques that proclaim the excellent virtues of products. A brand with a story has resonance with its customers that goes beyond any particular product. Getting to that level of resonance is a 4-step process which can seem daunting at first glance; however, Signorelli shows through examples and charts exactly how to do it. I’m a freelance copywriter and was intrigued by the premise of Signorelli’s marketing and sales guide, Storybranding 2.0. I was, quite frankly, blown away by this book. It’s a marvelous guide for copy and creative writers alike. Signorelli’s insights into how to gain an empathetic understanding of both the brand and the prospect are perceptive. How that understanding can build resonance is shared and made accessible through his engaging and interesting prose, examples of real-life brand successes and failures, and techniques. As I read on, I started to think about how I could use Signorelli’s storybranding techniques, and how previous sales strategies might have been more successful had I known about them before. Storybranding 2.0 is also an enjoyable book to read. It’s very well written, and I found myself reluctant to finish reading. I read on through the appendices where he’s included suggested reading, his blog entries on Storybranding (which are excellent and not to be missed) and his bio. I’m glad I’ve read Storybranding 2.0 and am planning to use the techniques I’ve learned with some current and future projects I’ve got lined up.
ReadersFavorite More than 1 year ago
Reviewed by Mamta Madhavan for Readers' Favorite StoryBranding (TM) 2.0 (Second Edition) - Creating Stand-Out Brands Through the Purpose of Story by Jim Signorelli is a helpful book that gives great insight into the developing of authentic brands. The author takes you on a step by step process of how to use the power of story telling to connect brands effectively and emotionally with consumers. The author's methodology helps to create a long and lasting relationship with clients. The directions given in the book are useful in helping to lay out branding plans and it helps readers to implement them. It is an informative book that is very useful for marketers who are keen to know more about the branding process. The 12 archetypes the author tells you to work on are also explained step by step, making it easy to comprehend. Using archetypes to describe the characters of the brand story is extremely helpful when it comes to likes, dislikes, perceptions and a whole lot of other psychological traits relating to behavior. It is quite a unique take on the branding process. The layout to explain the process is excellent and it makes the concept very clear to readers. Stories are always very powerful when it comes to communicating with people. The author does not deviate from the theme during his story telling, which is concise and clear. The graphics in the book are extremely well presented, making it easier to grasp the concept and the ideas.