StoryBranding

StoryBranding

4.6 3
by Jim Signorelli
     
 
The ultimate how-to book about brand storytelling.

Brand storytelling is all the rage in marketing. But few books explain how to go about cultivating and promoting that story. This is the book that does.

StoryBranding 2.0 is an updated edition of the award winning, best selling book that has sparked enthusiasm among marketing luminaries, CEO's,

Overview

The ultimate how-to book about brand storytelling.

Brand storytelling is all the rage in marketing. But few books explain how to go about cultivating and promoting that story. This is the book that does.

StoryBranding 2.0 is an updated edition of the award winning, best selling book that has sparked enthusiasm among marketing luminaries, CEO's, entrepreneurs, and personal branding advocates.

Cultivating your brand's story starts with understanding what a story really is and how it is structured. It is only then that you can then start to think about your brand the way an author thinks about the essential elements of any story. You�ll learn that your brand is very much like the protagonist of any story with beliefs and values that serve as the engine behind the way it functions. You�ll be given instructions on how to use a unique immersion technique to achieve greater empathy with your most likely prospects. And you�ll learn to how to better define and overcome specific obstacles standing in the way of your brand�s growth.

Written by a 35-year veteran of marketing and advertising who has worked on major national brands, this is the ultimate how-to brand planning book for professionals and beginners alike. Besides being instructive, it is highly entertaining as the author recounts experiences he�s had during his stellar career as an advertising executive.

Product Details

ISBN-13:
2940148177395
Publisher:
Greenleaf Book Group, LLC
Publication date:
02/24/2014
Sold by:
Barnes & Noble
Format:
NOOK Book
Sales rank:
667,263
File size:
3 MB

Meet the Author

Jim Signorelli is a marketing thought leader and speaker who has been acclaimed as one of the world�s foremost experts on the subject of StoryBranding. Signorelli�s articles and interviews have been featured in magazines, newspapers and on radio talk shows throughout the U.S. Canada and Europe. His career has been spent working at major advertising agencies throughout the U.S. on accounts like Citibank, General Electric, Toshiba, Kraft Foods, Burger King, KFC, Taco Bell, McDonald�s, The American Marketing Association, Blue Cross/Blue Shield and many others.

Jim is the founder and CEO of eswStoryLab. a branding consultancy and marketing services agency that has been ranked among the top agencies in Chicago by Crain�s Chicago Business and has been named to the Inc. 5000 list of fastest growing independent companies in the U.S. three years in a row. His first edition of StoryBranding was awarded a Gold Medal in Marketing/Advertising from Axiom Books. Additionally, Jim is the recipient of U.S. Bank�s Smart Leaders Award.

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