Storytelling for User Experience

Storytelling for User Experience

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by Whitney Quesenbery, Kevin Brooks
     
 

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We all tell stories. It's one of the most natural ways to share information, as old as the human race. This book is not about a new technique, but how to use something we already know in a new way. Stories help us gather and communicate user research, put a human face on analytic data, communicate design ideas, encourage collaboration and innovation, and create a… See more details below

Overview

We all tell stories. It's one of the most natural ways to share information, as old as the human race. This book is not about a new technique, but how to use something we already know in a new way. Stories help us gather and communicate user research, put a human face on analytic data, communicate design ideas, encourage collaboration and innovation, and create a sense of shared history and purpose. This book looks across the full spectrum of user experience design to discover when and how to use stories to improve our products. Whether you are a researcher, designer, analyst or manager, you will find ideas and techniques you can put to use in your practice.

Product Details

ISBN-13:
9781457102226
Publisher:
Rosenfeld Media
Publication date:
04/01/2010
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
298
File size:
7 MB

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