Straight and Level: Practical Airline Economics

by Stephen Holloway

Overview

This third edition of Straight and Level thoroughly updates the previous edition with extensive comments on recent industry developments and emerging business models. The discussion is illustrated by current examples drawn from all sectors of the industry and every region of the world. Anyone who wants to gain a deeper understanding of airline economics at a practical level and an insight into the reasons for its financial volatility should find the book of interest.

Product Details

ISBN-13:	9781409485797
Publisher:	Ashgate Publishing Ltd
Publication date:	10/01/2012
Sold by:	Barnes & Noble
Format:	eBook
File size:	4 MB

About the Author

Steve Holloway is a former investment banker who has worked as an independent consultant since the early 1990s. He was educated at the London School of Economics, the University of Southern California, and Cranfield. As well as vocational qualifications in the financial services and travel industries, Steve holds advanced degrees in systems management and air transport management.

Table of Contents

Figures and Tables, Foreword by Maurice Flanagan, Preface, Acknowledgements, Abbreviations and Definitions, Part 1: Strategic Context, 1. Economics and Strategy, Part 2: Operating Performance Drivers, 2. Traffic, 3. Yield, 4. Output, 5. Unit Costs, Part 3: Capacity Management, 6. Network Management: Design, 7. Network Management: Scheduling, 8. Fleet Management, 9. Revenue Management, Part 4: Operating Performance, 10. Strategy, Economics, and Operating Performance, References, Index

Editorial Reviews

Intended for airline industry managers, manufacturing companies supplying the airline industry, and those in financial institutions, this volume uses a model to explore linkages between the fundamentals of airline economics and the volatility of industry results at the operating level. The volume's four parts look at the factors which drive operating profit and loss: output, unit cost, traffic, and yield. Throughout, the author presents ways in which market liberalization and deregulation provide opportunities for airline executives to more actively manage the four elements in the model. Annotation c. by Book News, Inc., Portland, Or.

Booknews

'Straight and Level tells us where the industry is at, and then it goes into the nuts and bolts. The book is practical and extremely useful for anyone wanting to understand where the industry is and why - and where it could go. A real contribution to the airline industry!' Rodger Robertson, UNSW Aviation, Australia 'Straight and Level: Practical Airline Economics goes beyond being a textbook to being a clear-cut industry manual with relevant and up-to-date examples, allowing readers to understand in real-time the framework of a complex and unique industry. For students at all levels, this book will become a foundation of knowledge and a trusted resource, and one which will never gather dust!' Bryson P. Monteleone,Tailwind Capital, Arlington, Virginia, USA

From the Publisher