×

Uh-oh, it looks like your Internet Explorer is out of date.

For a better shopping experience, please upgrade now.

Straight Talk About Communication Research Methods / Edition 2
     

Straight Talk About Communication Research Methods / Edition 2

by Christine S. Davis, Heather L. Gallardo, Kenneth L. Lachlan
 

See All Formats & Editions

ISBN-10: 1465209190

ISBN-13: 9781465209191

Pub. Date: 04/25/2013

Publisher: Kendall/Hunt Publishing Company

Conducting research is like being a detective. Both are trying to find something out. Both are asking and answering questions. Both are trying to put together a puzzle to come up with a solution. The new 2nd edition of Straight Talk about Communication Research Methods unlocks the mystery of communication research by presenting the reader the foundations of

Overview

Conducting research is like being a detective. Both are trying to find something out. Both are asking and answering questions. Both are trying to put together a puzzle to come up with a solution. The new 2nd edition of Straight Talk about Communication Research Methods unlocks the mystery of communication research by presenting the reader the foundations of research methods, the choices scholars make, and the methodological decisions driving communication scholarship. Featuring a student friendly writing style, Straight Talk about Communication Research Methods is built on adult learning theory — information is given in small chunks that build upon each other, repeating then expanding knowledge. Now available in eBook and print formats, Straight Talk about Communication Research Methods:
• Includes updated qualitative and quantitative articles; the newest editions of APA, Chicago, and MLA style; and now includes examples of research in business settings.
• Encourages readers to see how theories (and other research questions) begin as a curiosity — an "I wonder if . . ." — and how these musings and wonderings turn into full-blown research, then into facts, knowledge, and theories.
• Is a seamlessly integrated enhanced learning package providing both students and instructors access to online content, interactive exercises and more.

Product Details

ISBN-13:
9781465209191
Publisher:
Kendall/Hunt Publishing Company
Publication date:
04/25/2013
Edition description:
2

Customer Reviews

Average Review:

Post to your social network

     

Most Helpful Customer Reviews

See all customer reviews