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Straight Talk from the Heartland: Tough Talk, Common Sense, and Hope from a Former Conservative


Ed Schultz is here to slay the "right-wing radio dragon" and revitalize the charge against Bush-era "conservative cruelty" with his own bold, irreverent truth-talk. When the self-described "gun-toting, meat-eating, drug-free liberal" from America's heartland came out swinging with his syndicated radio program, The Ed Schultz Show, listeners realized right away that this was no cookie-cutter liberal, but a tough-talking advocate for everything that's right about the left. "A free press is all that stands between ...

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Ed Schultz is here to slay the "right-wing radio dragon" and revitalize the charge against Bush-era "conservative cruelty" with his own bold, irreverent truth-talk. When the self-described "gun-toting, meat-eating, drug-free liberal" from America's heartland came out swinging with his syndicated radio program, The Ed Schultz Show, listeners realized right away that this was no cookie-cutter liberal, but a tough-talking advocate for everything that's right about the left. "A free press is all that stands between you and a dictatorship," warns Schultz, in defiance of the Bush administration and ultra-conservative talking heads like Rush Limbaugh and Sean Hannity, whom he blames for quashing political debate just when America needs it most. While Big Ed has what it takes to "go bare-knuckle brawling" with his staunchest detractors, it is with a deep compassion and impeccable common sense that he describes how our "government by the rich and for the rich" is imperiling the lives of average hard-working Americans.

In Straight Talk from the Heartland, Schultz rails against the havoc that our nation's leaders are wreaking on everything from international relations to homeland defense, from our skyrocketing federal deficit to the disenfranchised families of rural America who are struggling to make ends meet. With a heady mix of patriotism, outrage, humor, and hope, he makes an urgent appeal to universal virtues such as honesty and liberty, and reminds readers of what he calls the Four Pillars of a Great Nation:

  • Defending America: "We have lost faith in our leaders. The world has lost faith in us. Our foray into Iraq, to disarm a nation of biological and nuclear weapons they did not have, has shrunk American credibility like a cheap sweater."
  • A Sound Economy: "The Bushies are like street hustlers. While they show you a meager tax cut with one hand, they steal your wallet with the other."
  • Feeding the Nation: "Bad farm policy and bad trade agreements are running the American farmer off the land. It's killing small towns, and small towns are the heart of this nation."
  • Educating America: "Don't start counting your tax break just yet. Your state and local taxes are rising to support the unfunded mandate of the No Child Left Behind act."

"I'm here to give it to you straight," Big Ed says. "I've got faith that, when Americans grasp what's going on around them, they'll start acting like a bear fresh out of hibernation — famished, ill-tempered, and ready to start raising hell."

Straight Talk from the Heartland is the wake-up call America has been waiting for.

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Product Details

  • ISBN-13: 9780060784577
  • Publisher: HarperCollins Publishers
  • Publication date: 9/28/2004
  • Pages: 256
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.89 (d)

Meet the Author

Ed Schultz

Ed Schultz is the host of The Ed Schultz Show, the hottest liberal radio talk show in the industry. He underwent a political transformation after a "date" with his future wife Wendy at the Salvation Army shelter in Fargo, North Dakota, where she worked as supervisor. Schultz also hosts News and Views, a regional talk show launched in 1992, which reaches much of the Midwest and three Canadian provinces. Schultz, who often takes his show on the road in a 38-foot RV called "The Big Eddie Cruiser," is a pilot and an avid hunter and fisherman who's been known to have a "cool one" at the end of the day.

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Read an Excerpt

Straight Talk from the Heartland

Tough Talk, Common Sense, and Hope from a Former Conservative
By Ed Schultz

HarperCollins Publishers, Inc.

Copyright © 2006 Ed Schultz
All right reserved.

ISBN: 0060784571

Chapter One

Who Is That Guy?

I have this vision.

In it, all those right-wing radio talk show hosts and industry gurus who said progressive talk radio couldn't make it are staring incredulously at the radio speaker with my voice booming out the unfiltered truth about what's really going on in America. Like Butch Cassidy and the Sundance Kid running for cover from a relentless posse, I hear them ask, "Who is that guy?"

It's me. Big Eddie. The brain, the heart, and, yes, the mouth behind the fastest growing syndicated radio talk show in America: The Ed Schultz Show. They said we wouldn't make it. They said it couldn't be done. Yeah, well, here I am.

Let me tell you about myself. You already know my name: Ed Schultz. People call me Big Ed, and from the cover photo you can see I come by my nickname honestly. I'm big: 6'2 and 250 pounds, although one of those statistics might be fudged. I'm fifty years old, and you can see I am devastatingly handsome. The truth is, the touch-up artist was probably hospitalized with carpal-tunnel syndrome after the work she did on my mug. I'm married for the second (and final) time to Wendy Schultz. Together, we have six kids from our respective first marriages -- all adults, now. How did a prairie-dwelling, red meat-eating, gun-toting formerconservative become the hope of liberal radio? It all started with this annoying habit I have of speaking my mind. Sometimes when I open my mouth all hell breaks loose. Other times I feel like a voice in the wilderness and I wonder, "Does anybody get this?" This time, the right man was listening. Big Eddie was coming through loud and clear.

When Wendy and I attended the State of the Union Address in January 2003, we had no idea how profoundly it would change our lives and begin to re-sculpt the landscape of American talk radio. I came to Washington, D.C., unsettled by the changes in America. The economy was floundering. We were on the eve of war. The mainstream press had largely been cowed by the administration and a climate of fear that had allowed the Patriot Act to pass almost unchallenged and unread through Congress. The neocons had hijacked the Republican Party and, it seemed, America itself. The Democrats looked weak and ineffective. Right-wing talk radio was spewing its propaganda relentlessly, decrying liberals as unpatriotic, angry, hateful, and just plain loony. And it was working. Democrats were growing frustrated with the constant hammering they were taking: Three hours of Rush Limbaugh. Three hours of Sean Hannity. Three hours of Michael Savage. Three hours of Michael Reagan. The list goes on and on. I believe if Rush Limbaugh had been a liberal in 2000, Al Gore would be president today. That's the difference talk radio can make.

I don't view this as a grand conspiracy, despite the fact that out of more than five hundred talk show hosts in America, only about forty are liberal or progressive. Rush Limbaugh made conservatism profitable. Some say he saved the AM dial, and maybe he did. But somewhere along the line, the industry got vapor-locked into believing that progressive talk radio couldn't survive and thrive in a nation split right down the middle between Democrats and Republicans. I'm here to prove that isn't so. It all comes down to business and ratings. It doesn't matter what your affiliation is. The big question is: Are people listening? We're entertainers, not journalists. This isn't brain surgery.

It's simple. If you get ratings, you get to keep the job. Merchants line up to advertise on your show. It's incredible: We sell thin air for hard cash. And Merlin thought he was a magician! I'm half-kidding. There's real value in airtime. Listeners make decisions based on what they hear on talk radio. That's why this is such a dangerous time for our nation. Talk radio today is dominated by a conservative mindset that is all too often mean-spirited and intentionally dishonest. There is no balance. America thrives on diversity of opinion. I truly believe that's part of the reason we're not thriving now. The America I love has become an America of haves and have-nots. There's an economic greed machine at work here that is swiftly creating a two-class system.

That worries me. Where's the morality? Where's the justice? All of this dishonesty and imbalance in the media and the Bush administration was a real burr under my saddle when I arrived in Washington to watch President Bush deliver that State of the Union. I'd had enough! The day before the president's speech, I was one of forty other liberal talk show hosts taking part in a seminar sponsored by Tom Athans, founder of Democracy Radio, an organization aiming to restore objectivity to talk radio.

As part of the program, the talk show hosts were asked to speak. I had no idea at the time that this was really an audition. Tom, a former Congressional staffer and Air Force veteran, was looking for someone with the moxie to stand up against the juggernaut of rightwing radio. When I got on stage, I did what I always do -- I let 'em have it. I said, "Democrats cannot combat nine hours of right-wing radio with a ten-second sound bite on the five o'clock news. It's not going to work! You are being out-worked and out-organized. Until you fight back, you're just going to keep getting beaten up!" Afterward, Tom Athans pulled me aside. "You're my guy," he said, and then he told me about his dream to bring a progressive voice to America's airwaves. It was far from easy, but today I have a nationally syndicated show, I'm on satellite radio, I've been featured on the Today show, the cable shows are calling, and Esquire made me the Man of the Month in February 2004. (I was against it until I found out I didn't have to pose naked.) Is my head spinning? Sure. I made the leap from a regional talk show to the national stage. Some people have tried to anoint me the savior of "liberal" radio. Look, big as my ego is, even I know that's a reach. This is a start. Like the farmers in the heartland who feed this country, we're planting the seed. And it's growing. But you know what? I am the right man for the job. It sounds boastful, but it's a matter of confidence.

I believe in myself. I am secure in my philosophy. Dizzy Dean said, "It ain't braggin' if yuh kin do it." I think I can. I know I can. The righties know it, too. Otherwise, why would the attacks be so virulent from Hannity and the gang? Even Limbaugh has started taking shots at me, calling me that "poor little guy" from North Dakota. Yeah, well, everybody has an opinion. Everyone I know has an opinion about me. I'm brash, egotistical, aggressive, passionate, big-hearted, talented, pugnacious, and meaner than a snake -- those are some of the opinions. Like opinions on almost everything in America today, the ones about me are extreme.

So which one of those descriptions really applies to me? The truth is, probably all of them. I don't toe any party line: I take my stands based on judgment, compassion, and good old horse sense, no matter what I'm told I should believe. And today that really throws some people off. It's ironic. Here I am, an average American, more blue collar than white, but I'm not allowed to be in the middle. In today's America -- especially on the political landscape -- you're supposed to be either right or left. Conservative or Liberal. We all get labeled and boxed, and you know what? That's just plain dishonest. It doesn't do me justice. It doesn't do you justice. We're more complicated than that. America is more than black and white. It is brown and yellow and red, white, and blue. That's the honest truth.

Honesty. It's a rare commodity in the media today. We hear halftruths.

Omissions of the truth. We are intentionally misled. The truth may be right before our eyes, but some right-leaning talking head tells us it isn't so, and too many people believe it. I can't remember a time when I had so little trust in what my leaders were telling me. Thank God for a free press, and yet even the media has fallen short. We don't verify or challenge official sources nearly enough.

If it looks like bullshit and smells like bullshit, it probably is bullshit. As an industry, we're soft. And even when a journalist does ask questions -- simply asks questions -- he is vilified as anti-American. Good journalism is almost against the law nowadays. When did seeking the truth become anti-American?

My point is that I always strive for honesty. My parents instilled it so deeply in me, I just don't feel good if I don't say what's on my mind -- even if it's unpopular. Now that I'm writing my first book, I am intensely aware of how liberating and painful this project might be. Talking about the glory days is easy. Revealing the warts, examining the contradictions, and exposing past bad behavior? It will hurt. But it will make for some good reading. I'll tell it like it is.


Excerpted from Straight Talk from the Heartland by Ed Schultz Copyright © 2006 by Ed Schultz. Excerpted by permission.
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.
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Table of Contents

Part I The Voice of Liberty
Who Is That Guy? 3
My Journey to Here 13
To Slay the Right-Wing Radio Dragon 21
They Call Me Angry 33
Part II The Four Pillars of a Great Nation
The First Pillar: Defending America 57
September 11: A Wake-Up Call to Homeland Defense 59
The President Lost Our Trust 69
The Herd Mentality 83
There's No Defense for a War Without Debate 101
We Can't Back Down from Terrorism 111
The Second Pillar: a Sound Economy 125
Corruption Is Killing the Middle Class and the Economy 127
The Wal-Mart Effect 139
Government by the Rich for the Rich 151
Health Care Costs Threaten the Economy 163
The Third Pillar: Feeding the Nation 179
Your Grocery Bill Is Subsidized, for Now 181
When the Farmer Can't Feed Himself, Something Is Wrong 193
The Fourth Pillar: Educating America 205
Nuts and Bolts of Education 207
Education Is an Everyday Process 219
Conclusion: Revolution 233
Acknowledgments 243
Index 245
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Sort by: Showing all of 3 Customer Reviews
  • Anonymous

    Posted July 18, 2005

    Good stuff

    After listening to Big Eddie's call-in talk show, I decided to get this book, and it was worth every penny I spent. Ed describes how conservatives in office don't help working class Americans. I recommend this book to everyone with no regard to their political affiliation.

    1 out of 2 people found this review helpful.

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  • Anonymous

    Posted October 26, 2004

    Getting it Straight

    Big Ed is not your ordinary liberal. He uses facts and personal stories to explain why America is on the wrong path. I really enjoyed reading about his personal transformation from a conservative ¿rightie ¿, as he calls his former persona, into a compassionate ¿gun toting, meat eating liberal¿. He gives rare insight into where the country is headed unless blue collar America begins to stand up for their rights. His book is based upon the four pillars of our society: defending America, a sound economy, feeding the nation, and educating America. He uses facts and sound political and economic theories, not rhetoric and bullet points, to describe the problems of America. He goes on to show how those problems are getting progressively worse under our current administration. And finally offers solutions to those problems that make sense. It doesn¿t matter if you are just beginning to awaken to the reality of where America seems to be heading, or a long time liberal,if you care about where America is going this is a good place to start, and great book to read.

    1 out of 2 people found this review helpful.

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  • Anonymous

    Posted August 1, 2009

    No text was provided for this review.

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