Straight Talk: Written Communication for Career Success / Edition 1

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Straight Talk: Written Communication for Career Success is a fresh new approach that gives tools needed to communicate with confidence. This text provides a thorough overview and hands-on practice in the written communication skills essential for life and work success. Whether writing person to person, or to a group, plenty of practical applications give hands-on experience in: practicing effective writing, handling professional memos, participating in teams, and gaining confidence in delivering formal and informal professional documents. This book also helps students prepare for competitive events and includes a 5-Step Strategic Communication tactic which students can immediately apply and practice.

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Editorial Reviews

From the Publisher
"Timm (management, Brigham Young University) and management consultant Bienvenu have developed an innovative system that enables anyone to write effective reports, memos, business letters or proposals. With many examples, they guide the student through a step by step program that results in clear, concise and appropriate writing. Going beyond other programs that only emphasize content, the authors consider the context of the message and the reaction of the recipients. In this computer age, they give tips on presentation enhancements with graphics, font changes and bullet points. The final chapter will endear them to every grammarian. In a non-judgmental way, Timm and Bienvenu cover some of the most common errors in grammar and punctuation. Their five-step program, with suggestions for practice activities, is both helpful to those who are terrified of writing and those who need a refresher course. The techniques they propose apply to business communication but would be useful to those who write government documents, package directions, new reports, even holiday newsletters, in short, anyone who wants to communicate through writing." — ©2011 Book News Inc.
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Product Details

  • ISBN-13: 9780415801966
  • Publisher: Taylor & Francis
  • Publication date: 10/28/2010
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 256
  • Product dimensions: 6.00 (w) x 8.90 (h) x 0.60 (d)

Meet the Author

Paul R. Timm is Professor of Organizational Leadership and Strategy, Brigham Young University

Sherron Bienvenu, Ph.D. taught for 22 years at Emory University’s Goizueta School of Business in Atlanta. In addition, she has been a visiting professor of Management Communication in the International MBA Program at the Helsinki School of Economics (Finland).

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Table of Contents

About the Authors vii

1 Introduction to Straight Talk Writing 1

2 Define Context Before Writing 30

3 Consider Your Media, Source, and Timing Options 60

4 Select and Organize Your Message Content 86

5 Enhance Your Writing With Graphic Elements 124

6 Delivering Effective Workplace Writing 148

7 Evaluate Feedback for Continued Success 176

Reference Tool for Straight Talk Writing 194

Notes 233

Index 235

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