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Straight Up or On the Rocks: The Story of the American Cocktail

Overview

The cocktail is as old as the nation that invented it, yet until this entertaining and authoritative account, its story had never been fully told. William Grimes traces the evolution of American drink from the anything-goes concoctions of the Colonial era to the frozen margarita, spiking his meticulously researched narrative with arresting details, odd facts, and colorful figures.

The book includes about one ...

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Overview

The cocktail is as old as the nation that invented it, yet until this entertaining and authoritative account, its story had never been fully told. William Grimes traces the evolution of American drink from the anything-goes concoctions of the Colonial era to the frozen margarita, spiking his meticulously researched narrative with arresting details, odd facts, and colorful figures.

The book includes about one hundred recipes--half of them new for this edition--for both classics and innovations.

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Editorial Reviews

From Barnes & Noble
The Barnes & Noble Review
Ever heard of the Blue Blazer, the Deadbeat, the Fiscal Agent, or the Alabama Fog-Cutter? How about the Moscow Mule, the Suffering Bastard, or the Fuzzy Navel? These concoctions and many more are the stars in William Grimes's entertaining romp through the history of the American cocktail. His revised and expanded history, which devotes an entire chapter to the martini, is not only fun to read but also practical: Grimes thoughtfully includes 104 classic recipes that any modest home bar can deliver.

The cocktail is a peculiarly American invention. H. L. Mencken even contended that it was "the greatest of all the contributions of the American way of life to the salvation of mankind." Putting the spotlight on this unheralded branch of the culinary arts, Grimes traces the history of the American cocktail from the Revolutionary taverns to the golden age of the cocktail (when the martini, the daiquiri, and the Manhattan were invented) through Prohibition and on to the present, a new golden age.

As a bacchanologist, Grimes looks at the past 400 years or so through a different lens than most historians. For example: "When the pilgrims dropped anchor at Plymouth Rock, it was no coincidence that the liquor supply was getting low. " Drinks of the Revolutionary era were old-world in nature: Beverages like syllabubs and flips were substantial, more like food, and their first duty was to ward off the chill. With the advent of commercial ice harvesting in the mid-1800s, the new-world standard evolved into a cocktail that is iced or icy, snappy, invigorating to the eye and the palate; magically, it should amount to more than the sum of its parts. According to enthusiast Grimes, "A good cocktail, properly mixed, should lift the spirits, refresh the mind, and put into healthy perspective the countless worries and grievances of modern life."

In his march through cocktail history, Grimes visits the advent of the grand saloons in the 1800s, and their poor relations, the thousands of corner saloons. In addition to such classics of the era as the martini, the Manhattan, the Sazerac, and the Ramos Gin Fizz, bartenders were responsible for knowing the recipes for as many as 300 different drinks. By necessity, they relied heavily on the early cocktail manuals written by celebrity bartenders Jerry Thomas and his rival, Harry Johnson.

With the advent of Prohibition in the 1920 came the birth of the speakeasies and the invention of the "set-up." When Prohibition was over, cocktails became simpler, more standardized, and possibly duller. America had to wait until the 1950s for Vic Bergeron to invent the Mai Tai and other pseudo-Polynesian drinks in his Trader Vic's. Then it had to wait for the 1960s for James Bond to lead the charge in changing the main ingredient in the martini from gin to vodka (shaken, not stirred, in his famous phrase). (Ginger Curwen)

From the Publisher

"Grimes ... has written a perceptivem informative and sometimes amusing account of the shifts and swings in American drinking fashions."
-The New York Times

"The story of the cocktail itself is long overdue. In Straight Up Or on The Rocks, William Grimes ¿ does an expert job--mixing classic-drink recipes with wonderful accounts that will leave cocktail connoisseurs happy."
--Paul Engleman, Playboy magazine

"Grimes' sophisticated writing combines with his thorough scholarship to mirror the mixology he documents."
--Booklist

"[Grimes's] enthusiasm for the subject is absolutely intoxicating."
--Teresa Weaver, The Atlanta Journal-Constitution

"A short, engrossing history of the concoction in all its variety."
--Katherine Powers, The Boston Sunday Globe

Paul Engleman
William Grimes . . . does an expert job — mixing classic-drink recipes with wonderful accounts that will leave cocktail connoisseurs happy.
Playboy
Booklist
Grimes's sophisticated writing combines with his thorough scholarship to mirror the mixology he documents.
Katherine Powers
A short, engrossing history of the concoction in all its variety.
The Boston Sunday Globe
Teresa Weaver
[Grimes's] enthusiasm for the subject is absolutely intoxicating.
The Atlanta Journal-Constitution
From The Critics
Grimes . . . has written a perceptive, informative and sometimes amusing account of the shifts and swings in American drinking fashions.
New York Times
Grimes . . . has written a perceptive, informative and sometimes amusing account of the shifts and swings in American drinking fashions.
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Product Details

  • ISBN-13: 9780865476561
  • Publisher: Farrar, Straus and Giroux
  • Publication date: 10/28/2002
  • Edition description: Revised Edition
  • Pages: 208
  • Sales rank: 511,575
  • Product dimensions: 5.00 (w) x 8.00 (h) x 0.47 (d)

Meet the Author

William Grimes is the restaurant critic for The New York Times. He lives in Astoria, Queens.

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Read an Excerpt

{ONE}

THE MARTINI

There is a point at which the marriage of gin and vermouth is consummated. It varies a little with the constituents, but for a gin of 94.4 proof and a harmonious vermouth it may be generalized at about 3.7 to one. --Bernard DeVoto, (1946)

Human invention has launched untold thousands of cocktails, but only one has developed a genuine mystique: the martini. It is the quintessential cocktail, the standard by which all others are judged. Immune to shifting taste and fashion, the martini 'has not only endured, it has prospered. The Jack Rose, the Sidecar, the Bronx, where are they now? Those tasty mainstays of the 1930s and 1940s survive only as period pieces. Yet the martini maintains its steady course, a blue-chip investment paying out the same handsome dividend year after year.

Let the martini serve as a touchstone for this book, a North Star by which to navigate the bewildering world of mixed drinks. And just as surveys of Western art begin with an inspirational discourse on the Acropolis or Winged Victory, let this rambling tour of American drink begin with the epitome of cocktail perfection.

For the true martini believer, the combination of gin, vermouth, and olive is the Holy Trinity. And like any theological principle, it has given rise to doctrinal dispute. Put two worshipers together in the same room, and the arguments begin. Points of contention include, but are not limited to, the proper ingredients and their ideal proportions, the fastest way to achieve maximum coldness, and the merits of shaking versus stirring. Should a glass pitcher or a metal shaker be used? Should the olive have a pimento or not? These are matters of faith, not reason, for the martini is a cult, perhaps a religion. It even has its martyr, Sherwood Anderson, who succumbed to peritonitis after swallowing the toothpick from a martini olive. Consider him a sacrifice to the Egyptian god of thirst, Dri Mart Ini, whose cult was described by "Percival Slathers" in the New York Sun seventy-five years ago. The god, he wrote, was depicted by ancient artists as a priest of Isis, "shaking a drink in a covered urn of glass while the 15th pharaoh of the dynasty of Lush is shown with protruding cottony tongue quivering with pleasurable expectation."

Just how the martini got its name remains a mystery. Trying to solve it leads the hapless etymologist down one of the most meandering paths in the English language. The British long assumed that the drink originated with the Martini & Henry rifle, used throughout the Empire and known for its strong kick. Italians have argued, plausibly enough, that the name comes from Martini & Rossi vermouth. Both are wrong. The drink predates the rifle. And it was popular long before Martini & Rossi vermouth showed up on these shores. If the drink were named after a vermouth, Noilly Prat would be the one. Lowell Edmunds, in Martini, Straight Up, found that it was being exported to the United States as early as the 1850s.

Most Americans are wrong about the birth of the martini too; but somewhat more interestingly, they are wrong in two different ways. Over the years, two schools of thought on the time and place of the martini's origin have evolved, which, for convenience, we can label the West Coast and the East Coast hypotheses. Let us consider each in turn.

The West Coast hypothesis, to make matters more complicated, divides into two minor hypotheses, the San Francisco and the Martinez. The former holds that the renowned bartender Jerry Thomas, author of the first known cocktail book, mixed gin and vermouth for the first time at San Francisco's Occidental Hotel in the 1860s. His lucky customer, legend has it, was a traveler bound for nearby Martinez. With time, the Martinez cocktail became the martini. (The first recipe under the word "martini" appears in an 1888 bar guide by Harry Johnson.) The citizens of Martinez maintain that the first martini drinker was a gold miner who, in the 1870s, dropped by the bar of Julio Richelieu, a French immigrant whose improbable first name has never been explained. The traveler bought a bottle of whiskey for the road, paid with a gold nugget, and instead of change asked for a brand-new cocktail on the spot. He got it, and Richelieu called it the Martinez.

Both hypotheses rest on sand. For one thing, the Martinez makes its first appearance not in Jerry Thomas's book, published in 1862, but in an 1884 bar guide by O. H. Byron, who described the drink as a Manhattan in which gin is substituted for whiskey. If Thomas invented the drink, he mysteriously omitted it from the first edition of his How to Mix Drinks, subtitled The Bon-Vivant's Companion. It does not show up until the much-expanded 1887 edition of the book, and it's clear that no one arguing the San Francisco hypothesis has ever looked at the recipe. Thomas's Martinez cocktail called for one ounce of Old Tom gin, one wineglass (!) of vermouth, two dashes of maraschino, one dash of bitters, and two small lumps of ice, with sugar syrup added to taste.

Is this really a martini? True, there's vermouth, but Thomas had in mind the sweet red Italian variety. There's gin, but again, it's the wrong kind. Old Tom gin, a rarity nowadays, has sugar added during distillation. Thomas's martini is a molten gumdrop, although it must be remembered that many nineteenth-century cocktails reflect a national sweet tooth. Much closer to the mark is Thomas's 1862 recipe for a gin cocktail, which calls for gin, curaqao, bitters, and sugar syrup, garnished with a twist of lemon. Take away the syrup, add sweet vermouth, and you get the martini recipe that held sway into the early twentieth century. It is, in fact, the Martinez recipe we find in Byron's Modern Bartender's Guide (1884). To complicate the picture, two cocktails that seem to be close cousins of the dry martini show up in bar guides around the turn of the century, the Marguerite (Plymouth gin and French vermouth with a dash of orange bitters) and the Puritan (Plymouth gin, French vermouth, and orange bitters with a splash of yellow Chartreuse).

The East Coast hypothesis holds that Martini di Arma di Taggia, a bartender at the Knickerbocker Hotel in New York, created a drink using equal parts gin and dry vermouth sometime after arriving in America in 1912. That date would make di Taggia a straggler in the race, since several bar books and contemporary accounts show that the martini was already well established by the 1880s. But wait. Those early martinis, like Thomas's Martinez, used Italian vermouth. So di Taggia could be the man. On the other hand, William F. Mulhall, a veteran bartender, wrote of serving martinis at New York's swanky Hoffman House in the 1880s, and although he did not specify ingredients or proportions, he did refer to both sweet and dry martinis as among the most popular cocktails of the day.

By today's standards, which call for one part vermouth to anywhere between five and fifteen parts gin, the Knickerbocker martini was sickly sweet, but it definitely bears the distinctive markings of the breed. After all, a ratio of three parts vermouth to one part gin was typical as recently as the 1930s, when Esquire was recommending Italian vermouth for a medium martini and equal parts French and Italian vermouth for a semidry martini. One of the great cultural shocks still available in this age of jet travel and instant communication is the experience of ordering a martini in an English pub. The wretch who makes this mistake will receive a small glass of sweet vermouth. A request for a dry martini will elicit a small glass of French vermouth. The only fail-safe method is to ask for a "gin and French" with ice.

Copyright © 2001 William Grimes

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Table of Contents

Preface
1 The Martini: The king of cocktails and how it grew 3
2 Conceived in Liberty: Cut loose from England, the colonial settlers find that strange ingredients are no obstacle to making a good drink 15
3 First Stirrings: Heading west with whiskey on their minds, the pioneers make a remarkable discovery 29
4 Swinging Doors: In an era of opulence, the watering holes were as ornate as the cocktails 49
5 The Iceman Cometh: The big chill sets in, and the cocktail takes off 59
6 The Golden Age: The cocktails that made the quattrocento of American drink 71
7 The Jazz Age: The booze was bad, but the speakeasies were good 83
8 Reconstruction: America turns to the gray flannel cocktail 99
9 Vodka Uber Alles: From Russia with love, the ultimate cocktail fuel 113
10 The Cocktail Resurgent: The American cocktail rediscovers its roots, and flourishes anew 121
Recipes 127
Bibliography 165
Acknowledgments 173
Index 175
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Interviews & Essays

An Exclusive Interview with William Grimes

Barnes & Noble.com: Do you remember your first drink?

William Grimes: Yes, vividly. My father drank Scotch on the rocks every night, and he enjoyed it so much I decided it had to be delicious. When I was about ten, I pestered him until he relented and gave me a taste. I spat it out on the carpet. My first memorable cocktail came much later. I was in graduate school, and a suave Italian teacher threw a party and served Americanos (Campari, sweet vermouth, soda, and a slice of orange). It's still one of my favorites.

B&N.com: What first got you interested in the study of "bacchanology"?

WG: I was asked to pinch-hit and write a "Drinking Man" column for Esquire when the regular guy went off on assignment somewhere. Other columns followed, and it became a regular thing. When I wrote about a classic cocktail, I always tried to find out where it was invented, and who invented it, and how it changed over the years. After a while, it occurred to me that you might be able to tell the story of the cocktail from its birth to the present day. It turned out to be harder than I could have imagined, but also a lot more interesting, and a lot more fun.

B&N.com: Why do you consider the cocktail a peculiarly American art form?

WG: It's not just me, it's everyone. There were mixed drinks all over the world, most of them punches and that sort of thing, but the iced mixed drink made on the spot for one person is purely American. The proof of it is how amazed foreign visitors were when they encountered one. When a brilliant fellow set up an American bar at the Paris International Exposition in 1876, it created a sensation. People were astounded at the drinks, and at the crazy names they had, like brandy smash, or sherry cobbler.

B&N.com: Why did the bartenders of the 1880s need to memorize more than 250 cocktails -- did the public really ask for that many?

WG: Most of these were created for a specific occasion and disappeared very quickly. When a Broadway show like Zaza or Adonis became a hit, bartenders went right to work to create a cocktail. If Prohibition had not gone into effect, I can bet you that Baby Ruth would have been a cocktail, not a candy bar. At the same time, people really did consume all sorts of different drinks, and bartenders used a lot more ingredients than they do today. They also took a lot of pride in their profession, so if you worked at a high-class hotel, you were expected to be able to satisfy customer demand.

B&N.com: If you could walk into any bar at any time in the last two centuries, which would it be and what would you order?

WG: It might be the Hoffman House, in Manhattan, near 23rd and Broadway. This was a regal, splendid bar in the golden age of the cocktail (around 1880 to 1905). I'd order a martini to see what I'd get. They made them differently then, usually with orange bitters, and not with an olive, although it's not impossible that the olive might show up.

B&N.com: How did Prohibition change the way Americans drank?

WG: It turned beer drinkers into gin or whiskey drinkers. And it turned moderate social drinkers into heavy drinkers. It robbed the drinking experience of class and sophistication. It did add a spicy sense of risk, although the penalties were pretty mild.

B&N.com: What is the single weirdest drink you ran across in your research?

WG: Well, F. Scott Fitzgerald, in his notebooks, has a strange entry. It's a recipe for a turkey cocktail, which is simply a turkey with gin. He obviously wrote that after several martinis. The Blue Blazer, a trick drink identified with a famous 19th-century bartender named Jerry Thomas. You warm up whiskey and water, set it on fire, and pass the fire in an arc between two halves of a cocktail shaker. I tried it. It works.

B&N.com: How did vodka beat out gin in popularity?

WG: It became a fad on the West Coast in the 1940s, supposedly because film stars could drink it and not have alcohol on their breath when they were on the set. It was marketed very skillfully. It developed an image as a youthful, modern spirit. Gin came to be seen as a little stuffy.

B&N.com: Of all the hundreds of drinks that have lapsed into obscurity, what three would you like to resurrect?

WG: First, the Bronx. It's gin, orange juice, and sweet and dry vermouth. A great classic from the 1890s that fell out of favor. The sidecar is not nearly as obscure, but it deserves a place among the really great ones, and it's mostly seen as a curiosity. It's cognac, lemon juice, Cointreau, and sugar syrup. The champagne cocktail, which people drink all the time in the novels of Evelyn Waugh, is a great way to make use of sparkling wine that really is not good enough to stand on its own. Soak a sugar cube in Angostura bitters, put it in a champagne flute or a martini glass, top up with sparkling wine and garnish with a lemon twist.

B&N.com: Why do you call this time a new golden age for cocktails?

WG: Because, for the first time in a long time, there are a fair number of younger bartenders with a serious interest in their craft, and in the classic cocktails that make their craft worth practicing. At the same time, there is a general interest in refined food and cooking, which spills over into an appreciation of a well-made cocktail. Add to this a new relationship between drink managers and chefs at good restaurants, and you see an explosion of creativity, with new ingredients being used in new ways, and old cocktails being made the right way.

B&N.com: What's a particularly festive cocktail to order?

WG: Well, the champagne cocktail, or, even better, a pousse rapier, which is an armagnac-champagne-orange cocktail. The go-for-broke cocktail would be a Ramos Gin Fizz, very popular in New Orleans a century ago, but good luck getting one. You shake egg whites and gin and orange-flower water into an ethereal foam.

Read what William Grimes has to say about My Fine Feathered Friend.

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Recipe

BRONX

1-1/2 ounces gin
1/2 ounce Italian (sweet) vermouth
1/2 ounce French (dry) vermouth
Juice of 1/4 orange

Pour liquid ingredients into an ice-filled shaker, Shake, then strain into a cocktail glass.

MANHATTAN

Like the martini, the Manhattan can be mixed sweet, semidry, or dry. The following recipe yields a semidry Manhattan. Use French vermouth only, and the drink is dry. Use Italian vermouth and the drink is sweet.

1-1/2 ounces straight rye (preferably) or bourbon
1/4 ounce Italian (sweet) vermouth
1/4 ounce French (dry) vermouth
1 dash Angostura bitters
Maraschino cherry (optional)

Pour liquid ingredients into an ice-filled shaker. Shake, then strain into a cocktail glass. Garnish with the cherry.

MOJITO

The Mojito, although traditionally a long drink (it's sometimes called a Rum Collins), works just as well short. Just skip the carbonated water and pour the ingredients into a cocktail glass instead of a highball or Collins glass.

2 ounces light or amber rum
Juice of 1/2 lime
1 teaspoon sugar (or 1 dash simple syrup)
Mint leaves
4 ounces carbonated water

In a highball glass, muddle the lime juice and sugar with several mint leaves. Add rum, fill the glass with crushed ice, and top up with carbonated water. Garnish with a sprig of mint.

Copyright © 2001 by William Grimes

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