The Stranger's Long Neck: How to Deliver What Your Customers Really Want Online

The Stranger's Long Neck: How to Deliver What Your Customers Really Want Online

by Gerry McGovern
     
 

If you manage or design a Web site or intranet, meeting the needs of your customers (or employees) is essential for success. But every customer is a stranger to you - you don't know them and you can't see them so - how can you understand what they need? The Stranger's Long Neck will help you to realize that your customers are intelligent strangers and that when

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Overview

If you manage or design a Web site or intranet, meeting the needs of your customers (or employees) is essential for success. But every customer is a stranger to you - you don't know them and you can't see them so - how can you understand what they need? The Stranger's Long Neck will help you to realize that your customers are intelligent strangers and that when they come to your Web site they have a small set ("Long Neck") of top tasks they want to complete quickly and easily.

Packed with practical information and essential advice on Web site management - including case studies from Microsoft, Tetra Pak and the NHS - this book gives you the methods for identifying, and professionally managing, these top tasks that will help you to maximize your organization's performance online.

Product Details

ISBN-13:
9781408114421
Publisher:
A&C Black Publishers, Ltd.
Publication date:
08/01/2010
Pages:
224
Sales rank:
1,014,079
Product dimensions:
6.70(w) x 9.10(h) x 0.50(d)

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