Strategic Action for Animals: A Handbook on Strategic Movement Building, Organizing, and Activism for Animal Liberation

Overview

The animal liberation movement is growing in size and strength-but so are the industries that exploit animals. These industries have vastly more resources at their disposal than activists do. Given this tremendous power differential, how can activists hope to compete? In Strategic Action for Animals, Melanie Joy explains how to use strategy to increase exponentially the effectiveness of activism for animals and addresses the problems that weaken the movement, such as conflict among organizations and activists, ...
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Overview

The animal liberation movement is growing in size and strength-but so are the industries that exploit animals. These industries have vastly more resources at their disposal than activists do. Given this tremendous power differential, how can activists hope to compete? In Strategic Action for Animals, Melanie Joy explains how to use strategy to increase exponentially the effectiveness of activism for animals and addresses the problems that weaken the movement, such as conflict among organizations and activists, inefficient campaigns, wasted resources, and high rates of burnout. Whether you're a seasoned activist or new to the movement, Strategic Action for Animals can help you make the most of your efforts to make the world a better place for animals.

About the Author:
Melanie Joy is a social psychologist, professor, and personal coach who has worked as an activist, educator, and organizer. She teaches at the University of Massachusetts, Boston, and holds a Ph.D. in Psychology from Saybrook Graduate School and a Master's Degree in Education from the Harvard Graduate School of Education

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Product Details

  • ISBN-13: 9781590561362
  • Publisher: Lantern Books NY
  • Publication date: 6/1/2008
  • Series: Flashpoint Ser.
  • Pages: 176
  • Sales rank: 1,077,230
  • Product dimensions: 5.00 (w) x 7.90 (h) x 0.60 (d)

Table of Contents


Acknowledgments     v
Introduction: Strategize, Organize, Mobilize! How Strategy Can Empower the Animal Liberation Movement     ix
Strategic Movement Building for Animals     1
Tipping the Scales: Building a Strategic Movement for Animals     3
One Struggle, One Fight? Human Freedom Is Not Animal Rights (And Why This Matters)     16
Preventing Strategic Suicide: How to Resist the Divide-and-Conquer Counterstrategy     21
Strategic Organizing for Animals     29
Strategy Is Destiny: Running a Strategic Organization for Animals     31
Engaging the Peaceful Warrior: Waging a Strategic Campaign for Animals     56
Power to the People-and Animals: Starting a Grassroots Organization for Animals     74
Power Parasites: The Silent Killers of Organizations     91
Strategic Activism for Animals     109
Stand and Deliver: Strategic Advocacy for Animals     111
Activism for Life: Why Strategic Activism Is Sustainable Activism     125
Conclusion: Where Do We Go from Here? Evolving Strategy for a Growing Movement     143
Notes     149
Bibliography     151
Appendices     159
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