Strategic Advertising Campaigns / Edition 4

Strategic Advertising Campaigns / Edition 4

by Don E. Schultz, Beth Barnes
     
 

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ISBN-10: 0844230154

ISBN-13: 9780844230153

Pub. Date: 09/28/1994

Publisher: McGraw-Hill Companies, The

This completely updated and revised third edition of advertising campaigns' leading reference provides the fundamentals of formulating and implementing an advertising campaign, with comprehensive guidelines and advice for both the beginner and professional.

Overview

This completely updated and revised third edition of advertising campaigns' leading reference provides the fundamentals of formulating and implementing an advertising campaign, with comprehensive guidelines and advice for both the beginner and professional.

Product Details

ISBN-13:
9780844230153
Publisher:
McGraw-Hill Companies, The
Publication date:
09/28/1994
Pages:
370
Product dimensions:
7.61(w) x 9.50(h) x 1.28(d)

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