Strategic Advertising Campaigns by Don E. Schultz, William P. Brown, Dennis G. Martin |, Hardcover | Barnes & Noble
Strategic Advertising Campaigns

Strategic Advertising Campaigns

by Don E. Schultz, William P. Brown, Dennis G. Martin
     
 

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This completely updated and revised third edition of advertising campaigns' leading reference provides the fundamentals of formulating and implementing an advertising campaign, with comprehensive guidelines and advice for both the beginner and professional.

Overview

This completely updated and revised third edition of advertising campaigns' leading reference provides the fundamentals of formulating and implementing an advertising campaign, with comprehensive guidelines and advice for both the beginner and professional.

Editorial Reviews

Booknews
This revised text provides the fundamentals of formulating and implementing comprehensive and contemporary communications campaigns. Topics include consumer research methods, media planning, and measuring campaign effectiveness. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9780872510890
Publisher:
Publisher Information Not Provided
Publication date:
01/01/1984
Pages:
532

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