Strategic Business Letters and E-mail

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Overview

E-mail and computer keyboards may have replaced dictation and typewriters in the business world, but the importance of clear and effective written communication has never been greater. In her all-new book, business-writing expert Sheryl Lindsell-Roberts offers practical advice on writing messages guaranteed to get results.

Drawing on her experience leading writing workshops for Fortune 500 companies, Lindsell-Roberts walks the reader through a variety of letter-writing exercises and shows how a well-crafted message can make any writer stand out in the crowd. Getting from a blank page or screen to a results-oriented message is easy with Lindsell-Roberts’s proven Six Step Process. And numerous tips and reminders help make the central point that a successful message should always focus on what the primary reader needs to know.

Best of all, Strategic Business Letters and E-mail is designed to save the user time and effort. Specific chapters on such areas as sales and marketing, customer relations, and personal business offer hundreds of sample letters, memos, and e-mail messages that can be used verbatim or with minimal alteration to fit a particular circumstance. Opening this invaluable book is the first step to jump-starting effective business communication.

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Product Details

  • ISBN-13: 9780618448333
  • Publisher: Houghton Mifflin Harcourt
  • Publication date: 10/28/2004
  • Edition description: New Edition
  • Pages: 384
  • Sales rank: 1,008,006
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.50 (d)

Meet the Author

SHERYL LINDSELL-ROBERTS runs business-writing and e-mail seminars throughout the country and is the author of twenty-three books, including the popular Strategic Business Letters and E-mail, Mastering Computer Typing, Revised Edition, and 135 Tips for Writing Successful Business Documents.

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Table of Contents

Introduction ix
Part 1 Making Your Mark in the Business World 1
1 Catapulting Your Career 2
2 The A, B, Cs of Letters 8
Part 2 Crafting Your Own Letters 21
3 Jump Start Your Writing Process 22
4 Fine-Tuning Your Message 38
Part 3 Writing Results-Oriented Letters 65
5 Sales and Marketing with Pizzazz 66
6 Successful Job Search and Employment Issues 101
7 Customer Relations 137
8 Credit and Collections 160
9 You Are Cordially Invited 183
10 Placing and Acknowledging Orders 196
11 Personal Business Notes 204
12 Media Relations 218
13 Professional Potpourri 238
Part 4 Applying E-mail and E-marketing Know-how 273
14 E-mail Messages That Shout Read Me! 274
15 E-mail Etiquette 285
16 E-marketing for Results 293
Appendixes 319
A Punctuation Made Easy 320
B Grammar's Not Grueling 333
C Commonly Confused Words 343
D Abridged Abbreviations 350
E Proper Forms of Address 357
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