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This book examines the practice of strategic business planning, including its functions, methods, tools, and the way in which they are employed. It does so in a practical way through case studies, which help demonstrate how to innovate in order to overcome obstacles and cover new and evolving challenges.
The book is divided into six parts:
• Part 1 focuses on the strategic plan, as master plan of the enterprise
• Part 2 covers the management functions whose able execution makes the difference between success and failure: forecasting, planning, organizing, staffing, directing and controlling
• Part 3 demontrates that modern accounting rules, promoted by IFRA and US GAAP, not only assist in strategic financial planning but also provide a solid basis for management supervision and control
• Part 4 brings your attention to the fact that costs matter. Strategic business plans that play little, or no, attention to cost factors are doomed.
• Part 5 addresses the issues associated with strategic products and markets. These range from research and development to market research, product planning, the able management of marketing functions and sales effectiveness
• Part 6 concludes the book with an emphasis on merger, acquisitions and consolidations and the risks associated with an M&A policy
Chief Executives, operating officers, treasurers, finacial officers, budget directors, accountants, auditors, product planners, marketing directors, and management accounting speacialists will find this book of practical examples helpful to their decisions and their work.
PART ONE: Delivering the Strategic Plan PART TWO: PART THREE: Financial Planning and Accounting PART FOUR: Cost Control and Profitability PART FIVE: Products and Markets PART SIX: Strategic Mergers and Acquisitions