Strategic Change in Colleges and Universities: Planning to Survive and Prosper / Edition 1

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In Strategic Change in Colleges and Universities, the Rowley, Lujan, and Dolence show how the strategic planning process can lead to more constructive and effective change within the college and university environment. Solidly grounded in theory, this practical book builds on the authors' experience of successfully implementing an original strategic planning approach on a variety of campuses in the United States and Canada. This powerful model works well in the wide range of higher educational settings, provides a consistent framework that unifies all levels involved, and is effective in keeping diverse groups of decision-makers focused on the most important elements of the organization's success.The authors outline, step by step, a strategic planning process that is uniquely tailored to the needs of academic settings where multiple constituencies require a more collaborative planning approach than is used in corporations. Strategic Change in Colleges and Universities is filled with illustrative examples that clearly show how the authors' strategic planning principles, which they describe as a 'strategic planning engine', work in practice. The book also discloses practical and realistic methods of navigating the political land mines that often obstruct the development of a strategic plan and its implementation. Offering clear directions on the many components of a successful implementation strategy, the authors show how to encourage communication, gain the backing of top leaders, and develop campuswide support. This collaborative model of strategic planning which (unlike other approaches used in academe) results in rather than starts from the institution's mission statement. Each campus applies the same principles, developing its own method of planning to match its institution's particular needs and characteristics.Strategic Change in Colleges and Universities is written for those charged with strategic planning—presidents, chancellors, vice presidents, Details a strategic planning approach that has proved effective in institutions across the country. The authors address the complex nature of stakeholders and conflicting purposes in an academic setting.

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Editorial Reviews

From the Publisher
"This book is the best guide to strategic planning I have read. It raises provocative questions about institutional governance, direction setting, and survival in an ear of unprecedented change and it details the questions to ask, the data sets to consider, and the pitfalls to avoid. . . . A 'must read' for any campus prior to developing its own strategic planning process." —James B. Appleberry, president, American Association of State Colleges and Universities (AASCU)

"Rowley, Lujan, and Dolence transforms a top-down strategic planning process commonly used in business into a participatory model appropriate for colleges and universities. A well researched model for strategic planning that is grounded in the real world." —Laurence W. Mazzeno, president, Urusuline College

"Strategic Change in Colleges and Universities provides not only a conceptual framework, but also the methodology for helping any college or university adapt to shifting conditions, improve its competitive advantage, and position the institution for a better future." —Steve Jonas, vice president for administration, Sinclair Community College

"This book brings rare insight to the issues, promises, and pitfalls of strategic planning in colleges and universities today. The use of case studies and the rich experience of the authors illuminate the critical dimensions. I highly recommAnd reading it before kicking off your next strategic planning process." —Philomena Mantella, vice president for enrollment management and student life, Pace University

Skip Triplett
It is easy to read and to use. Administrative and academic audiences will both enjoy reading the book. It is a scholarly, well-researched work, easy to read because it uses active voice in plain language. It is also a good working document because it uses headlines (in a style similar to this review's) to clearly mark ideas.
Cause/Effect Magazine
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Product Details

  • ISBN-13: 9780787903480
  • Publisher: Wiley
  • Publication date: 2/24/1997
  • Series: Higher & Adult Education
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 368
  • Sales rank: 1,344,550
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.94 (d)

Meet the Author

DANIEL JAMES ROWLEY is professor of management in the College of Business at the University of Northern Colorado. HERMAN D. LUJAN is the president emeritus of the University of Northern Colorado and is university distinguished professor of business and public policy. MICHAEL G. DOLENCE is president of Michael G. Dolence and Associates. Formerly he served as strategic planning administrator for the California State University, Los Angeles, and as director of research, planning and policy analysis at the Commission on IndepAndent Colleges and Universities in New York.

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Table of Contents

Foreword by George Keller.

Part One: The Principles.

1. Higher Education—A System Under Fire.

2. Why the Academy Needs Strategic Planning.

3. Creating a Unique Model of Strategic Planning for Higher Education.

4. Planning to Fit the Institution's Environments.

5. Negotiating Campus Politics.

Part Two: The Practices.

6. Concepts and Principles Underlying the Planning Process.

7. The Planning Process in Practice.

8. The People and Time Involved.

9. The Role and Functions of Committees.

10. Educating Participants and Stakeholders About the Plan.

11.Essential Areas I: Enrollment Management and Program Planning.

12. Essential Areas II: Resources, Technology, and Support Systems.

Part Three: Acting on the Plan.

13. Implementing the Plan.

14. Adjusting the Plan to Institutional Needs.

15. Moving from Strategic Planning to Strategic Management.

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