Strategic Communication for Privatization, Public-Private Partnerships, and Private Participation in Infrastructure Projects

Overview

'Strategic Communication for Privatization, Public-Private Partnerships, and Private Participation in Infrastructure' reviews the experiences of the World Bank and its clients in employing public communication programs during the processes of privatization and private sector participation. Drawing from academic and policy research as well as from case studies, it highlights good practices and identifies lessons learned through an examination of success and failures. This book recommends principles of strategic communication and offers a
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Overview

'Strategic Communication for Privatization, Public-Private Partnerships, and Private Participation in Infrastructure' reviews the experiences of the World Bank and its clients in employing public communication programs during the processes of privatization and private sector participation. Drawing from academic and policy research as well as from case studies, it highlights good practices and identifies lessons learned through an examination of success and failures. This book recommends principles of strategic communication and offers a methodology for researching and analyzing the communication issues associated with privatization and private sector participation. It includes an operational approach to design and implementation of public communication programs for the various forms of privatization and public-private initiatives.

This publication is the eighth in a series of Working Papers sponsored by the Development Communication Division (DevComm) of the World Bank's External Affairs Vice-Presidency. This series is designed to share innovations and lessons learned in the application of strategic communication in development projects. Together with other donors, NGOs, and private sector partners, DevComm seeks to mainstream the discipline of development communication in development practice.

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Product Details

  • ISBN-13: 9780821374993
  • Publisher: World Bank Publications
  • Publication date: 3/31/2008
  • Series: World Bank Working Papers , #139
  • Pages: 52
  • Product dimensions: 6.70 (w) x 9.80 (h) x 0.40 (d)

Table of Contents


Foreword     v
Acknowledgments     vii
Why Include Strategic Communication in Initiatives for Privatization, Public-Private Partnerships, and Private Participation in Infrastructure?     1
The Purposes of a Strategic Communication Program     2
Reform Failures Due to Lack of Communication     4
Reform Successes Due to Inclusion of Communication     6
Strategic Communication Program Design: Analysis and Strategy     9
Types of Privatization and Public-Private Partnerships     9
The Reform Arena     10
Institutions: Changing Incentives and Accountability     11
Integration of Communication Analysis in Program Design     11
Transparency as Key Element of Reform     14
Building Public Trust for Public-Private Partnerships     16
The Structure of a Strategic Communication Program     17
The Communication-based Assessment     18
Understanding and Involving Stakeholders     27
Objective of a Communication Program     35
Conclusion     39
References     41
List of Tables
Top Five Constraints to Privatization in Sub-Saharan Africa     5
Public Perceptions of the Privatization Program in Jordan     20
List ofFigures
Understanding of Public Sector Reform % of Respondents Rating Impediment as Serious Obstacle to Economic Reforms Recently     3
Public Opinion Surveys     4
Definitions of Privatization and Public-Private Partnerships     10
Adressing Stakeholder Importance and Influence     25
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