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Strategic Communication in Business and the Professions, Sixth Edition
Dan O'Hair, University of Oklahoma
Gustav W. Friedrich, Rutgers University
Lynda Dee Dixon, Bowling Green State University
Designed for introductory business and organizational communication classes, this successful, multi-edition text focuses on teaching students to master the four essential elements of effective communication--setting goals, knowing the audience, mastering skills, and managing anxiety.
The Sixth Edition helps students address current challenges to business communication created by advances in new technology, the global marketplace, shifting communication priorities, and diversity within the workforce.
Real-World Applications: Practicing Business Communication boxes examine communication practices in a wide range of businesses.
Strategic Skills boxes give students tools they will need as they transition from the classroom to a business setting.
Ethical Issues boxes challenge students to think critically about the role ethics takes in business communication.
New to this Edition:
New and updated examples from real organizations.
Streamlined writing style to focus students’ attention on ideas and concepts relevant to their success.
Greater emphasis on communication implications of technology rather than improving computer skills students have already mastered.
Greater integration of “strategic communication” framework in all chapters to enhance skill application.
H. Dan O'Hair is a Presidential Professor in the Department of Communication at the University of Oklahoma. He has published more than seventy research articles in communication, business, management, and psychology journals and volumes. In addition, he has authored and edited twelve books on the topic of communication. O'Hair has been the principle investigator for several grants from business, non-profit, and government institutions totaling more than $4 million. He has served on the faculties of Texas Christian University, New Mexico State University, and Texas Tech University. He served as editor of the Journal of Applied Communication Research, one of NCA's research journals and as associate editor of ten journals in the social sciences. His teaching interests are business and organizational communication, risk communication, and health communication. In 2006, Dr. O’Hair served as President of the National Communication Association, the world’s largest scholarly organization devoted to the study and advancement of communication.
Gustav W. Friedrich
Gustav W. Friedrich is Professor II and Dean in the School of Communication, Information, and Library Studies at Rutgers University. His publications appear in such journals as Communication Education, Communication Monographs, Journal of Communication, and Journal of Personality and Social Psychology. He is author/editor of 13 books. Professor Friedrich's honors and awards include: Presidential Professor; Kenneth E. Crook Faculty Award; Josh Lee Service Award; Henry Daniel Rinsland Memorial Award for Excellence in Educational Research; Regents' Award for Superior Teaching; and Golden Anniversary Award. His research interests are in communication theory and in instructional and applied communication.
Lynda Dee Dixon
Bowling Green State University
Lynda Dee Dixon is Associate Professor in the Department of Interpersonal Communication at Bowling Green State University. She has served as Graduate Coordinator in the School of Communication Studies and as Faculty Associate in the Graduate College. Previously, she has been on the faculty at the University of Oklahoma, University of New Mexico, and Indiana University-South Bend. A Cherokee from Oklahoma, she began her research by studying the health communication of Oklahoma American Indian women. Her research has focused on diversity issues in health, education, and professional organizations. Dixon's publications include a co-edited book on women in prison, book chapters, and journal articles. Her three most recent journal articles have focused on the effects of architecture and posted signs in federal health care facilities for American Indians, and the phenomenon of rap music. She teaches graduate and undergraduate courses in health communication, intercultural communication, and organizational communication.