Strategic Communication in Business and the Professions / Edition 7

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Strategic Communication discusses the four essential elements of effective communication - setting goals, knowing the audience, mastering skills, and managing anxiety. For the successful communicator this book provides the both framework and the necessary tools.

This Seventh Edition helps the reader address the current challenges of communication within the realm of business. The updated examples provide an increased focus on the balance between technology and communication, the new forms of communication technology; in addition to the integration of new research in the area of business communication, management, interpersonal and group communication. Strategic Communication prepares readers for the business world of today.

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Product Details

  • ISBN-13: 9780205693115
  • Publisher: Pearson
  • Publication date: 3/5/2010
  • Series: MyCommunicationKit Series
  • Edition number: 7
  • Pages: 456
  • Sales rank: 135,390
  • Product dimensions: 7.90 (w) x 9.90 (h) x 0.70 (d)

Meet the Author

Dan O'Hair

University of Oklahoma


H. Dan O'Hair is a Presidential Professor in the Department of Communication at the University of Oklahoma. He has published more than seventy research articles in communication, business, management, and psychology journals and volumes. In addition, he has authored and edited twelve books on the topic of communication. O'Hair has been the principle investigator for several grants from business, non-profit, and government institutions totaling more than $4 million. He has served on the faculties of Texas Christian University, New Mexico State University, and Texas Tech University. He served as editor of the Journal of Applied Communication Research, one of NCA's research journals and as associate editor of ten journals in the social sciences. His teaching interests are business and organizational communication, risk communication, and health communication. In 2006, Dr. O’Hair served as President of the National Communication Association, the world’s largest scholarly organization devoted to the study and advancement of communication.

Gustav W. Friedrich

Rutgers University


Gustav W. Friedrich is Professor II and Dean in the School of Communication, Information, and Library Studies at Rutgers University. His publications appear in such journals as Communication Education, Communication Monographs, Journal of Communication, and Journal of Personality and Social Psychology. He is author/editor of 13 books. Professor Friedrich's honors and awards include: Presidential Professor; Kenneth E. Crook Faculty Award; Josh Lee Service Award; Henry Daniel Rinsland Memorial Award for Excellence in Educational Research; Regents' Award for Superior Teaching; and Golden Anniversary Award. His research interests are in communication theory and in instructional and applied communication.

Lynda Dee Dixon

Bowling Green State University


Lynda Dee Dixon is Associate Professor in the Department of Interpersonal Communication at Bowling Green State University. She has served as Graduate Coordinator in the School of Communication Studies and as Faculty Associate in the Graduate College. Previously, she has been on the faculty at the University of Oklahoma, University of New Mexico, and Indiana University-South Bend. A Cherokee from Oklahoma, she began her research by studying the health communication of Oklahoma American Indian women. Her research has focused on diversity issues in health, education, and professional organizations. Dixon's publications include a co-edited book on women in prison, book chapters, and journal articles. Her three most recent journal articles have focused on the effects of architecture and posted signs in federal health care facilities for American Indians, and the phenomenon of rap music. She teaches graduate and undergraduate courses in health communication, intercultural communication, and organizational communication.

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Table of Contents


An Introduction to Communication in Organizations

Chapter1: Communication in Organizations


The Interactive Communication Process

Reasons for Communication Failure

Understanding Organizational Communication

Chapter 2: The Model of Strategic Communication

A Model for Communication in the Information Age

Situational Knowledge: The Context of Organizational Communication

Goal Setting for Organizational Communication

Communication Competence

Anxiety Management

Chapter 3: Diversity in Business and the Professions


The Issues of Diversity

Communication Between Diverse People

Situational Knowledge: Understanding Your Perspectives

Communication Competence: Personality Traits

Anxiety Management: Resolving Cultural Conflict

Legal Guidelines and Diversity


Basic Communication Skills

Chapter 4: Listening Skills


Listening in Your Career

Hearing Versus Listening

The Role of Perception

Goal Setting for Interactive Listening

Situational Knowledge: Preparing for Interactive Listening

Communication Competence: Interactive Listening

Anxiety Management

Evaluating Your Listening

Chapter 5: Verbal and Nonverbal Skills


Goal Setting for Effective Messages

Situational Knowledge: Personal and Environmental Factors

Communication Competence: Verbal and Nonverbal Skills

Anxiety Management

Message Strategies

Chapter 6: Leadership and Management Skills


What Does a Leader Do?

Management Theory

Leadership Theories

Leadership Versus Management

Goal Setting: Managing the Present and the Future

Situational Knowledge: The Foundation of Strategic Leadership

Communication Competence: Demonstrating Leadership Skills


Interpersonal Communication Strategies

Chapter 7: Work Relationships


Manager-Employee Relationships

Coworker Relationships

Mentoring Relationships

Romantic Relationships in the Workplace

Sexual Harassment

Employee-Customer Relationships

Chapter 8: Interviewing Skills

Overview: Principles of Interviewing

The Interview

Goal Setting: Dyadic Communication

Situational Knowledge: Structuring the Interview

Communication Competence: Asking Effective Questions

Responding and Providing Feedback

Overview: Interviews in Business Settings

Interview Contexts: Employment Interviews

Appraisal Interviews

Disciplinary Interviews


Group Communication Strategies

Chapter 9: Fundamentals of Group Communication


What Is a Group?

Factors Influencing Group Communication

Factors Affecting Group Participation

Teleconferences and Videoconferences

Special Groups

Chapter10: Meetings: Forums for Problem Solving 305


Situational Knowledge: Preparing for the Meeting

Situational Knowledge: Developing Critical Thinking Skills

Communication Competence: Problem Solving

Anxiety Management

Evaluating Group Effectiveness

Chapter 11: Negotiation and Conflict Management


Argumentativeness and Verbal Aggressiveness


Conflict Management

A Strategic Approach to Conflict


Public Presentation Strategies

Chapter 12: Developing and Delivering Effective Presentations


Anxiety Management

Goal Setting: Identifying the Topic and the Purpose

Identifying the General and Specific Purposes of the Presentation

Situational Knowledge: Analyzing the Audience

Identifying and Researching Main Ideas

Providing Support for Ideas

Developing an Introduction and a Conclusion

The Outline: Basic Considerations

Communication Competence: Presenting the Message

Fielding Audience Questions

Chapter 13: Informative Presentations


The Range of Informative Presentations

Accumulation of information

Functions of Informative Presentations

Organizing the Presentation

Typical Formats

Guidelines for a Successful Presentation

Situational Knowledge: Technology

Communication Competence: Camera Skills and Special Occasions

Anxiety Management: Practice and Knowledge

Chapter 14: Persuasive and Special Presentations


Functions of Persuasive Presentations

Persuasive Formats

Basic Resources for Persuasion

The Persuasion Process

Special Occasion Presentations

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