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Strategic Corporate Social Responsibility
     

Strategic Corporate Social Responsibility

by William B. Jr. Werther, David Chandler
 

ISBN-10: 1412913721

ISBN-13: 9781412913720

Pub. Date: 01/01/2006

Publisher: SAGE Publications

PLEASE UPDATE SAGE UK AND SAGE INDIA ADDRESSES ON IMPRINT PAGE.

Overview

PLEASE UPDATE SAGE UK AND SAGE INDIA ADDRESSES ON IMPRINT PAGE.

Product Details

ISBN-13:
9781412913720
Publisher:
SAGE Publications
Publication date:
01/01/2006
Pages:
384
Product dimensions:
7.00(w) x 10.00(h) x 0.88(d)

Table of Contents

Foreword by Mallen Baker
Preface
Why Corporate Social Responsibility Matters
Plan of the Book
Part I -- What is Corporate Social Responsibility?
Chapter 1 - Toward a Responsible Society
What is CSR?
Corporate Strategy and CSR
What CSR Is and Is Not
The Evolution of CSR
The Cultural and Contextual Assumptions
A Moral Argument for CSR
A Rational Argument for CSR
An Economic Argument for CSR
Why is CSR Important?
Why is CSR Relevant Today?
Increasing Affluence
Changing Social Expectations
Globalization and the Free Flow of Information
Ecological Sustainability
Beyond Trends to Contexts
Questions for Discussion and Review
Chapter 2 - CSR: Do Stakeholders Care?
Do Stakeholders Care?
Stakeholder Advocacy
What do Stateholders Think?
Is Wal-Mart Good for Society?
Wal-Mart is King...Today
Martha Stewart Living Omnimedia
Consumer Reaction
Investor Reaction
So, Do Stakeholders Care?
Questions for Discussion and Review
Chapter 3 -- The Strategic Context of CSR
The Strategic Lens: Vision, Mission, Strategy, and Tactics
The Strategic Lens: The E.S.C.S. Framework
The Strategic Lens: Environment Context
Environmental Forces Propelling Greater CSR
Positive Brand Building
Brand Insurance
Crisis Management
Strategic CSR
Questions for Discussion and Review
Chapter 4 -- Implementation: The Integration of CSR into Strategy and Culture
The CSR Threshold
Where Do Firms Stand Today?
CSR Business Plan of Action - Short Term
CSR BusinessPlan of Action - Medium Term
Overview of Implementation
Implementation From a Strategic Perspective: Planning
Implementation From a Firm Perspective: Action
Questions for Discussion and Review
Part II -- CSR The Issues and Case Studies
Organizational Stakeholders
Economic Stateholders
Societal Stakeholders
Chapter 5 --Organizational Issues and Case-studies
Action vs. Intention - Enron
Auditing CSR - Sweatshops
Compliance: Ethics - Ethics Officers
Compliance: Approaches - Voluntary vs. Mandatory
Corporate Charters - Federalization
Corporate Governance: Reporting - Sabanes-Oxley Act 2002
Corporate Governance: Boards - Corporate Boards
Corporation - The U.S. Corporation
Employee Relations - Ohio Employee Ownership Center
Hypocrisy - The Body Shop
Principle/Agent Conflict - Expensing Stock Options
Research and Development - Asbestos
Shareholder Activism - GlaxoSmithKline
Stakeholder Relations - Ben & Jerry's
Volunteering - Timberland
Chapter 6 -- Economic Issues and Case-studies
Advertising - Benetton
Brands - BP
Consumer Apathy - SUVs
Cultural Conflict - Nike
Diversity: Discrimination - U.S. Masters
Diversity: Helpful Intent - Goodwill Industries
Environmental Sustainability - Ford
Fair Trade - Starbucks
Finance - Citigroup
Investing - SRI Funds
Loans - Micro-loans
NGO and Corporate Co-operation - Greenfreeze
Philanthropy - Merck
Profit - Hewlett Packard
Wages - McDonald's
Chapter 7 -- Societal Issues and Case-studies
Community - Fannie Mae
Corruption and Bribery - Legislation
Country of Orgin - Conflict Diamonds
Ethics - Teaching Ethics
Globalization - U.S. Judicial Activism
Human Rights - Union Carbide
Internet - NGO Activism
Legislation - Company Responsibilities Bill
Litigation - Chiquita Brands
Media - CNN
Patents - Generic Drugs
Patriotism - Tyco
Science and Technology - Cloning
Sex - Abercrombie & Fitch
Universities and CSR - West Coconut Grove
Chapter 8 - Special Cases of CSR
Companies Doing CSR Well
Bank of America
Coca-Cola
Fast-food Industry
Heineken
IKEA
Johnson & Johnson
Mattress Giant
Microsoft (Bill Gates)
Newman's Own
Nike
Pepsi
Procter & Gamble
Prudential Insurance
September 11, 2002
Sony PlayStation
Southwest Airlines
Starbucks
Companies Criticized for Their CSR Efforts
American Airlines
Bridgestone/Firestone
Defense Contractors
ExxonMobil
Ford
Genetically Modified (GM) Labeling
Hewlett Packard
McDonald's
Video Game Industry
Companies Trying to Do CSR Well
Berkshire Hathaway
Cadbury's
Kraft
Malden Mills
Monsanto
Nestlè
PETA
Shell
University of Nottingham
Wal-Mart
Companies Persevering Against All the Odds
British American Tobacco
McDonald's
NBC
Philip Morris Companies
Part III -- Appendixes
Appendix A - Directory of CSR-Related Organizations and Internet Links
Appendix B - Directory of Online CSR Information Sources and Publications
Appendix C - CSR Bibliography
Books
Journal Articles

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