Strategic Electronic Marketing: Managing E-Business / Edition 2 by Brad Kleindl | 9780324178937 | Hardcover | Barnes & Noble
Strategic Electronic Marketing: Managing E-Business / Edition 2

Strategic Electronic Marketing: Managing E-Business / Edition 2

by Brad Kleindl
     
 

ISBN-10: 032417893X

ISBN-13: 9780324178937

Pub. Date: 09/28/2002

Publisher: Cengage Learning

Strategic Electronic Marketing takes a systems and relationships approach to exploring e-business marketing. This text addresses the basic principles that underlie marketing and how e-business marketing techniques are fundamentally changing the traditional marketing process. Use this text to prepare students for careers in a rapidly changing environment of dot.com

Overview

Strategic Electronic Marketing takes a systems and relationships approach to exploring e-business marketing. This text addresses the basic principles that underlie marketing and how e-business marketing techniques are fundamentally changing the traditional marketing process. Use this text to prepare students for careers in a rapidly changing environment of dot.com and brick and mortar strategies; non-linear, online, interactive advertising; new product development and distribution processes; and reliance on databases. This text is suitable for both undergraduate and graduate level courses in e-commerce.

Product Details

ISBN-13:
9780324178937
Publisher:
Cengage Learning
Publication date:
09/28/2002
Edition description:
REV
Pages:
448
Product dimensions:
8.40(w) x 9.20(h) x 0.90(d)

Table of Contents

Chapter 1. Introduction to E-Business. Chapter 2. Understanding E-Business Technology. Chapter 3. Hypermedia Communication. Chapter 4. E-Business Promotion. Chapter 5. E-Business Supply Chain Management. Chapter 6. E-Business Value Strategies. Chapter 7. E-Commerce. Chapter 8. The Market. Chapter 9. Customer Relationship Management (CRM) Through Information Collection and Use. Chapter 10. E-Business Strategy. Chapter 11. Managing the E-Business.

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