Strategic Employee Surveys: Evidence-based Guidelines for Driving Organizational Success

Overview

Most large organizations today conduct employee surveys to measure employees' opinions regarding the organization and its policies and practices. A properly formulated employee survey program can represent an opportunity to affect and strengthen the organization, making it more competitive in the marketplace in which it operates. But although there are a handful of books available today to guide the development of survey programs, there are none that approach the topic from a strategic point of view. Strategic ...

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Overview

Most large organizations today conduct employee surveys to measure employees' opinions regarding the organization and its policies and practices. A properly formulated employee survey program can represent an opportunity to affect and strengthen the organization, making it more competitive in the marketplace in which it operates. But although there are a handful of books available today to guide the development of survey programs, there are none that approach the topic from a strategic point of view. Strategic Employee Surveys was developed to explain the Strategic Survey Model and how it can be used to guide the development of employee survey programs, ensuring they serve their strategic purpose. In addition, this book guides organizations in the most effective survey feedback and action planning processes.

Dr. Jack Wiley explains that survey program purpose, survey content, and survey follow-up processes should all derive from business strategy. In the first part of the book he offers specific examples of how to measure safety, ethics, union vulnerability, work and life balance, and diversity. He also reveals the drivers of employee retention and employee engagement and how to measure them along with examples of survey content that best predicts customer satisfaction and loyalty and other business performance metrics. With each type of survey content, Wiley also presents the most recent normative results, useful for placing results from any organization into the proper interpretative context.

The second part of the book offers specific guidance on the other key component of ensuring employee survey program success: the survey feedback and action planning process. Wiley outlines a time-tested seven-step model of survey feedback and action planning, explaining each step of the model and providing real-life client examples that identify the most common pitfalls of the overall process. Readers will learn how to navigate around these potential problems and will receive advice on how to set goals for improvement from one survey measurement to the next. The book concludes with a discussion of the characteristics of leadership teams whose organizations achieve sustained improvement over multiple iterations of survey measurement.

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Product Details

  • ISBN-13: 9780470889701
  • Publisher: Wiley
  • Publication date: 9/21/2010
  • Edition number: 1
  • Pages: 176
  • Sales rank: 1,205,988
  • Product dimensions: 6.10 (w) x 9.10 (h) x 0.80 (d)

Meet the Author

Jack W. Wiley, Ph.D., a pioneer in linkage research, is founder and executive director of the Kenexa Research Institute, a division of Kenexa, a global provider of business solutions for human resources. Prior to joining Kenexa, Dr. Wiley founded and served as the CEO of Gantz Wiley Research, a survey consulting firm that achieved industry leading status for both thought leadership and client retention.

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Table of Contents

Preface

Acknowledgments

The Author

Part One Survey Design 1

1 Introduction 3

2 Employee Surveys as Warning Indicators 15

3 Employee Surveys as Program Evaluation Measures 35

4 Employee Surveys to Measure Employer of Choice 49

5 Employee Surveys as Leading Indicators 65

6 Merging Employer-of-Choice and Leading-Indicator Survey Purpose 83

Part Two Survey Follow-up 99

7 An Overview of Survey Feedback and Action Planning 101

8 Setting Goals for Improvements in Survey Results 115

9 Sustaining Change 127

10 Final Thoughts 135

References 143

Index 145

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