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Strategic Foresight: A New Look at Scenarios
     

Strategic Foresight: A New Look at Scenarios

by A. Marcus
 

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This book provides students and line managers in organizations with the means to create better scenarios and to use them to create winning business strategies. The book covers scenarios such as: economic outlooks; political environments; acquisitions; downsizing, and more.

Overview

This book provides students and line managers in organizations with the means to create better scenarios and to use them to create winning business strategies. The book covers scenarios such as: economic outlooks; political environments; acquisitions; downsizing, and more.

Editorial Reviews

From the Publisher

"Strategic Foresight deserves to be widely read and discussed. The book holds that decision makers should imagine multiple possibilities and that predicting futures is less useful than shaping better futures. This constructive approach can have beneficial impacts for our feelings about our futures, our ability to mold our futures, and the futures we achieve." - William H Starbuck, Professor in Residence, University of Oregon

"In this timely and practical book, Alfred Marcus draws on his extensive knowledge of strategy, business, and society to show companies and their members how to systematically read the future, unlock its mysteries, and indeed take part in writing it." - Moshe Farjoun, The Schulich School of Business, Canada.

Product Details

ISBN-13:
9780230611726
Publisher:
Palgrave Macmillan US
Publication date:
07/14/2009
Edition description:
2009
Pages:
209
Product dimensions:
6.10(w) x 9.40(h) x 0.70(d)

Meet the Author

Alfred Marcus is a Professor in the department of Strategic Management and Organization, Carlson School of Management at the University of Minnesota.

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