Strategic Health Planning: Methods and Techniques Applied to Marketing/Management

Overview

This book is developed around a rational planning process of six steps required to develop a strategic plan for health services. Following an overview chapter that identifies the need for this text and how it differs from previous health planning texts, each succeeding chapter is devoted to one step in the process. Methods and techniques are provided that can help practitioners carry out the steps. Where feasible, the reader learns how to use these methods and how to identify their strengths and weaknesses. In an...

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Overview

This book is developed around a rational planning process of six steps required to develop a strategic plan for health services. Following an overview chapter that identifies the need for this text and how it differs from previous health planning texts, each succeeding chapter is devoted to one step in the process. Methods and techniques are provided that can help practitioners carry out the steps. Where feasible, the reader learns how to use these methods and how to identify their strengths and weaknesses. In an era of stiff competition among health service agencies and hospitals, practitioners who use the methods described will have a distinct advantage over those administrators who do not. In the fast developing and dynamic field of health care, past experiences are no longer the best barometer of what a health agency ought to do in the future. There is no longer any stability in the health service field. Consequently, program administrators and/or their planning/marketing directors do need a guide to insure they obtain better results from their efforts.

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Editorial Reviews

Booknews
Following the trend in the field to a corporate-type of health planning, the authors present a challenge to health planners to break out of traditional ruts and to try new and creative approaches to meet and beat restrictive reimbursement procedures and to establish profit centers. They present a six-step integrated planning methodology that relates to the burgeoning popular corporate-medical-industrial complex strategies as applied to the health care delivery system. Paper edition (unseen), $45. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9780893918927
  • Publisher: Greenwood Publishing Group, Incorporated
  • Publication date: 1/8/1991
  • Series: Developments in Clinical Psychology Series
  • Pages: 544
  • Product dimensions: 9.90 (w) x 7.00 (h) x 0.90 (d)

Table of Contents

About the Authors

Preface

An Introduction to Strategic Health Planning

Identifying the Strategic Problem: Needs, Demands, Assessment, and Resources Analysis

Resources Means Manpower, Materials and Money

Generating and Considering Alternative Courses of Action

Limiting and Ranking Options: Selecting Priorities

Implementation

Evaluation

Author Index

Subject Index

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