Strategic Innovation: Embedding Innovation as a Core Competency in Your Organization / Edition 1

Strategic Innovation: Embedding Innovation as a Core Competency in Your Organization / Edition 1

by Nancy Tennant Snyder, Deborah L. Duarte, Deborah L. Durate
     
 

ISBN-10: 0787964050

ISBN-13: 9780787964054

Pub. Date: 06/30/2003

Publisher: Wiley

Strategic Innovation offers a flexible, customizable template that managers, executives, and business leaders can use to introduce an effective innovation strategy throughout their organization. The authors, Nancy Tennant Snyder and Deborah L. Duarte, provide the tools needed to craft a workable strategy for embedding innovation as a core competency across

Overview

Strategic Innovation offers a flexible, customizable template that managers, executives, and business leaders can use to introduce an effective innovation strategy throughout their organization. The authors, Nancy Tennant Snyder and Deborah L. Duarte, provide the tools needed to craft a workable strategy for embedding innovation as a core competency across an enterprise. Instead of innovation for innovation's sake, the authors offer a proven business-focused way to change a culture from point-in-time innovations from a few to a continuous pipeline of innovations from everywhere and everyone.

Based on the real-life example of Whirlpool a solid company with a significant track record and global reach—Strategic Innovation shows how the world's largest appliance company put innovation in place as a core competency. During this process, Whirlpool transformed itself from a quality producer of appliances to a customer-focused company that strategically embeds innovation throughout the organization. Filled with challenges and struggles, and ultimately successful results, the Whirlpool story can help any organization develop a successful innovation strategy. Written as a practical guide, the book contains in each chapter a variety of hands-on resources including checklists and worksheets. Strategic Innovation offers the tools, ideas, and approaches needed for transforming an organization to a company where anyone and everyone can contribute to the organization's prosperity—through innovation.

Product Details

ISBN-13:
9780787964054
Publisher:
Wiley
Publication date:
06/30/2003
Series:
Jossey-Bass Business and Management Ser.
Edition description:
1ST
Pages:
240
Product dimensions:
9.25(w) x 7.50(h) x 0.51(d)

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >