Strategic Issues Management: Organizations and Public Policy Challenges / Edition 1 by Robert L. Heath | 9780803970359 | Paperback | Barnes & Noble
Strategic Issues Management: Organizations and Public Policy Challenges / Edition 1

Strategic Issues Management: Organizations and Public Policy Challenges / Edition 1

by Robert L. Heath
     
 

ISBN-10: 0803970358

ISBN-13: 9780803970359

Pub. Date: 01/28/1997

Publisher: SAGE Publications

Strategic Issues Management is designed to position issues management in the strategic planning and management efforts by staff and executives. This book argues that issues management is not one of the many communication functions, but a management function that can entail use of public policy resources to achieve harmony with key publics. Issues management is

Overview

Strategic Issues Management is designed to position issues management in the strategic planning and management efforts by staff and executives. This book argues that issues management is not one of the many communication functions, but a management function that can entail use of public policy resources to achieve harmony with key publics. Issues management is vital to organizations' strategic management. It entails understanding and achieving high standards of corporate responsibility by listening to and acknowledging the soundness of key publics' opinions. The book explores the communication options that organizations can employ in their stewardship to address crucial public policy options and engage in collaborative decision making. Thus, issues management is featured as supporting strategic management, getting the organizations "house" in order, engaging in tough defense and smart offense, and monitoring opinion changes that affect public policy. In addition to these crucial topics, the book examines crisis response to advise managers on ways to lessen the chance that a crisis will become an issue. A chapter on risk communication challenges managers to engage in collaborative decision making with community leaders to reduce the chance that undue fear will translate into unnecessary regulation or legislation. Filling a void in the literature, Strategic Issues Management is a long awaited text that will be of invaluable to students and professionals in mass communication, journalism, management, and media studies.

Product Details

ISBN-13:
9780803970359
Publisher:
SAGE Publications
Publication date:
01/28/1997
Series:
SAGE Series in Public Relations Series, #1
Edition description:
Older Edition
Pages:
424
Product dimensions:
6.00(w) x 9.00(h) x (d)

Table of Contents

Preface ix

Chapter 1 A Foundation of Community 1

Vignette: British Petroleum-Enlightened Leader or Lightning Rod?

Chapter Goals

Historical Evolution

SIM: Strategic Issues Management Defined

SIM: Stakeholders/Stakeseekers

SIM: Bringing More Than Communication

SIM: Cornerstone of Strategic Business Planning

SIM: Advocacy, Dialogue, and Collaborative Decision Making

Conclusion

SIM Challenge: CSR and Long-Term Planning

Summary Questions

Chapter 2 Historical Foundations 45

Vignette: Westinghouse Versus Edison

Chapter Goals

Opinions Shape Operating Environments

Argument Structure in Public Policy Debate

Robber Barons and the Making of Mass Production Society

The Great Depression and the Redemption of Capitalism

Dissent Flowers in the 1960s

The Present and the Future

Conclusion

SIM Challenge: Science or Sham?

Summary Questions

Chapter 3 Scouting the Terrain 87

Vignette: The Greening of Nuclear Power

Chapter Goals

Things Go Bump in the Dark

Logics of Issues Monitoring

The Systematic Stages of Issues Monitoring

Creating an Issues Monitoring and Analysis Team

Issue Content: Basis for Issues Analysis

Conclusion

SIM Challenge: NAACP and Issues Monitoring

Summary Questions

Chapter 4 Corporate Social Responsibility (CSR) 125

Vignette: Wal-Mart's Makeover?

Chapter Goals

Mutual Interests: The Basis of Corporate Responsibility

Standards of Corporate Responsibility: A Rhetorical Rationale

Changing Organizational Policies: Getting the House in Order

Corporate Responsibility Partnerships: Communicating Ethical Performance

Conclusion

SIM Challenge:Global Warming

Summary Questions

Chapter 5 Special Interest Activists as Foes or Allies 157

Vignette: Fast Food-A Lightning Rod for Big Food Protest

Chapter Goals

Moral Outrage

Power Resource Management

Strain: Nexus of Issues, Risk, and Crisis

Stages of Activism

Incremental Erosion

Fostering Mutual Interests Instead of Antagonism

Conclusion

SIM Challenge: Is Clean Energy an Oxymoron?

Summary Questions

Chapter 6 Issues Communication 199

Vignettes: Activists Speak With Many Tools

Chapter Goals

The Issue of Issues Communication

Narrative Theory

The Good Organization Communicating Well

Images and Issues: Complements and Counterparts

Framing: Giving Issues Argumentative Context

Media Effects in a Multitiered Society

Communication Technology and Issues Communication

Issues Communication as Argument

Conclusion

SIM Challenge: Voice of a Trade Association

Summary Questions

Chapter 7 Obligations and Constraints on Issues Communication 245

Vignette: Corporate Speech-Free, Free for Some, or Not at All?

Chapter Goals

Legislative, Judicial, and Regulatory Constraints on Issues Communication

The Rationale for Organizations Speaking as Citizens

Federal Constraint

Conclusion

SIM Challenge: Looking to the Future

Summary Questions

Chapter 8 Issues Management and Crisis Communication 273

Vignette: It Takes Two to Tango

Chapter Goals

Crisis Management: The Search for Control

Prevent a Crisis From Becoming an Issue

Conclusion

SIM Challenge: Can a Crisis Be Prevented From Exploding Into an Issue?

Summary Questions

Chapter 9 Issues Management and Risk Communication 309

Vignette: Risk, Risk Everywhere

Chapter Goals

Community Right to Know

The Difficulties of Risk Assessment

Risk Management and Communication Approaches

SIM's Approach to Risk Communication

Risk and Crisis Communication Working Together

Conclusion

SIM Challenge: Reality List

Summary Questions

Chapter 10 Brand Equity and Organizational Reputation 349

Vignettes: Proactive Versus Reactive

Chapter Goals

Corporate Branding

Brand Equity: Many Faces and Definitions

Brand Attributes and Attitude Theory

Logics of Brand Equity

Brand Equity and Crisis

Brand Equity and Risk

SIM Challenge: Corporate Responsibility and Long-Term Planning

A Brand Equity Case Study: Coors Boycott in the 1970s

Summary Questions

References 373

Index 405

About the Authors 411

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >