Strategic Management and Business Analysis

Strategic Management and Business Analysis

by David Williamson, Peter Cooke, Wyn Jenkins, Keith Michael Moreton
     
 

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Strategic Business Analysis shows students how to carry out a strategic analysis of a business, with clear guidelines on where and how to apply the core strategic techniques and models that are the integral tools of strategic management.

The authors identify the key questions in strategic analysis and provide an understandable framework for

Overview

Strategic Business Analysis shows students how to carry out a strategic analysis of a business, with clear guidelines on where and how to apply the core strategic techniques and models that are the integral tools of strategic management.

The authors identify the key questions in strategic analysis and provide an understandable framework for answering these questions.

Several case studies are used to focus understanding and enable a more thorough analysis of the concepts and issues, especially useful for students involved with case study analysis.

Accompanying the text is a CD-Rom containing the models, tutorial guidance, and a PowerPoint presentation. A blank template is provided for each model, enabling students to actively interact and enter their own data - an effective 'what if...' facility. This will enable students to appreciate the limitations as well as the advantages of the strategic models.

Product Details

ISBN-13:
9781136362729
Publisher:
Taylor & Francis
Publication date:
05/13/2013
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
280
Sales rank:
983,267
File size:
6 MB

Read an Excerpt

Students can test their own data on CDRom to apreciate strategic models.

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